Uplifting operations in the trade and retail markets

We have seen our business profile rise dramatically in the last year, helping us attract better customers and increase demand for our diverse range of products. We grew from £4m to £5m in the last year, and the marketing from Purplex played a big part in achieving this growth.

Zac Nedimovic – Marketing Manager

Services employed

  • branding & design in the Construction Industry

    branding & design

  • content marketing in the Construction Industry

    content marketing

  • direct marketing in the Construction Industry

    direct marketing

  • email marketing in the Construction Industry

    email marketing

  • lead generation in the Construction Industry

    lead generation

  • marketing literature in the Construction Industry

    marketing literature

  • pay per click in the Construction Industry

    pay per click

  • photography in the Construction Industry

    photography

  • PR & communications in the Construction Industry

    PR & communications

  • responsive web design in the Construction Industry

    responsive web design

  • SEO in the Construction Industry

    SEO

  • video filming & editing in the Construction Industry

    video filming & editing

TheClient

Astraseal is one of the UK’s largest fabricators of windows, doors and conservatories. Traditionally, the company has been primarily active in the commercial market, working closely with a strong base of loyal customers on a constant stream of repeat business.

Wanting to increase sales and further diversify the client portfolio, Astraseal has appointed Purplex to create and implement a growth strategy aimed at the trade and retail markets. Having not used a marketing agency before, the long-established fabricator was a quiet presence in the trade sector, while their retail operations were in much need of alignment with the modern consumers’ digitally-orientated behaviour.

TheResults

Purplex positive results graph

30.87% increase in overall traffic year-on-year (Jan 18 vs Jan 17)

75.52% more page visits on the website per visitor year-on-year (Jan 18 vs Jan 17)

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News stories

The marketing agency for the construction industry

Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic consultancy, and has grown to offer traditional and web integrated marketing services.

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