Improving sales leads for high end timber products in the domestic sector

I had been keen to sort out our branding and marketing for some time, but nobody really understood our business. Then a supplier recommended Purplex, and it all fell into place. We’ve seen a month-on-month increase in leads and our conversion rates have improved.

Lee Parrott – Managing Director

Services employed

  • advertising in the Construction Industry

    advertising

  • branding & design in the Construction Industry

    branding & design

  • consultancy in the Construction Industry

    consultancy

  • content marketing in the Construction Industry

    content marketing

  • direct marketing in the Construction Industry

    direct marketing

  • lead generation in the Construction Industry

    lead generation

  • marketing literature in the Construction Industry

    marketing literature

  • pay per click in the Construction Industry

    pay per click

  • responsive web design in the Construction Industry

    responsive web design

  • social media marketing in the Construction Industry

    social media marketing

TheClient

With a near 50-year history, Reddish Joinery has started trading as a manufacturer and installer of wooden windows, doors, conservatories and orangeries; later on adding PVC-U to its range of products. The business operates in Stockport, Manchester and Cheshire, supplying premium products to domestic market.

An established name in its region, Reddish is now run by the third generation of the same family. This longevity was ensured both by a firm commitment to quality, as well as high adaptability to market changes. It is the latter that has also seen the current management team turning to Purplex in February 2014, to help them increase sales across the whole portfolio, especially the high-end, high value Accoya timber products.

TheResults

Purplex positive results graph

Purplex have recorded a growth of 70% in organic traffic to the website, compared to the most recent full month.

Year on year, the Reddish retail website has seen a 40% increase in leads since teaming up with Purplex.

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News stories

The marketing agency for the construction industry

Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic consultancy, and has grown to offer traditional and web integrated marketing services.

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