A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer’s hard drive. A cookie cannot read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system.

The use of Google Analytics and Cookies

We use first-party cookies in order to track visitor interactions and generate custom reporting via Google Analytics. Cookies are text files sent between the users’ PC and a website which contain information about your visit. Users do have the option to refuse cookies by accessing privacy settings within their browser.

The use of GatorLeads

GatorLeads allows Purplex Marketing Ltd to identify the business or organisation that website visitors belong to, based on a reverse IP Lookup. GatorLeads use cookies to process this identification, and personal information about individual users is stored. Cookies used by GatorLeads store information about your current web browsing session (pages viewed, time on site etc) and the dates and times of previous website visits. This information is used to profile website visitors, in order to better understand the way in which our website content is viewed by different segments. It is also used, for example, to identify the types of organisations that might be interested in our products and services.

The use of remarketing and cookies

A cookie is a small file that is placed on your computer’s browser upon visiting the website. It helps some our website’s functionality to display correctly, and to be more efficient, whilst also tracking data that helps us interpret how you navigate the website & further improve your browsing experience. Most of the data that cookies track is anonymous, though some of it is developed to recognise patterns of interactions with the website, as well as take an approximate geographical location to improve user experience.

Cookies will remember information about the pages you visit, and actions you complete on the website, however it does not give us access to your computer or any information that is identifiable, other than the details you choose to share with us.

The table below explains the cookies we use and why:

Used by Name(s) Storage Time Purpose
Google Analytics/Tag Manager _ga, _gid, _gat, _dc_gtm_UA-[uanumber], _gat_UA[uanumber] 26 months Collects information on site activity, including which pages you have visited and what browser and operating system you are using, allowing us to improve our website
Wordfence wordfence_verifiedHuman, wfvt_[randomnumber] 1 day Wordfence is a security plugin that protects our website from malicious attacks. This cookie is stored once a website visitor is verified as human and not a bot, to distinguish the traffic from automated attack patterns
Web Server PHPSESSID Session Only Used by the web server to distinguish users as you move between pages on a website
Web Server Local Storage Infinite Used by the web server to distinguish users as you move between pages on a website
Font Awesome intercom-session-[fa key] 7 days Used by Font Awesome to gather information such as usage and how many times the cdn has been used.
Font Awesome intercom-lou-[fa key] 5 months Used by Font Awesome to gather information such as usage and how many times the cdn has been used.
Gator Leads wow.sesssion, wow.schedule, wow.utmvalues Session Standard session cookie served by the web server
Gator Leads wow.anonymousid 2 Years Does not store user data, only stores active menu node over post-back

How to manage cookies:

All internet browsers allow you to manage your cookie preferences that are stored on your computer, including being able to decline cookies completely. However, if you decline them you will find a reduced functionality on this website. You can delete cookies at any time or opt to have your browser prevent them in the future, and the way this is managed depends on the browser you have.

Google Chrome

Microsoft Internet Explorer

Apple Safari

Mozilla Firefox

If you object to the cookies being used, please do get in contact