The latest Google update could bring your business more inbound leads.
Google is the most used search engine in the UK, with over a 90% market share, (Statcounter). It’s closest competitor, Bing, holds under a 5% share. Over 3.5 billion searches are made every day (Internet Live Stats) and this figure grows by roughly 10% every year. This incredible user count makes Google an excellent tool for business exposure.
Marketing trends show us that consumers want access to information quicker and with more ease than ever before.
Businesses need to make sure they are exactly where a customer is searching and providing the relevant information they require. Google’s latest update has made getting inbound leads even easier for businesses. They have launched a ‘Get a Quote’ call to action that means the consumer can interact with a business in real-time.
This new button is appearing in Knowledge Panels, just to the right of search results.
This is fantastic news for businesses, who, if managed correctly can give a customer the facts and figures they need efficiently. In an industry such as glazing, where much work is tailored to each customer and an ‘off the shelf’ package does not exist, this new update will be imperative.
As Google is such an enormous marketing platform and a key part of our client’s digital marketing strategies, it is important that we stay on top of all changes and updates. Adam Pyke, our PPC expert re-took his Google Ads Search exam and passed this week. As a Google Partner, we need to ensure we have certified Google Ads professionals to maintain this status.
Purplex has a team of 50 specialist marketeers, 30 of whom are solely focused on digital marketing. To find out how Purplex can help your business, fill out the form below.