Cheltenham based Cotswold Architectural Products is a UK manufacturer of hardware and sells its products across the world, supplying customers in 56 countries globally.
But it wanted to add wow factor to its marketing and let the world know about its achievements. To do this Purplex coordinated a publicity campaign that promoted the company in the UK and also internationally – to decision makers in China, America, Malaysia, South Korea and many others.
Thought leading articles were produced and news surrounding international politics and the economy were utilised to underpin the campaign.
Tim Ferkin, General Manager at Cotswold, comments: “Purplex had been recommended to us and had a great reputation for being pro-active and results driven; not the usual marketing puff of many agencies. What I really liked was the fact they provided all the marketing services we needed in-house and could response quickly to our needs. Our products are highly technical, and the Purplex team grasped it straight away and hit the ground running.
“Soon after the PR campaign kicked off we started getting enquiries from companies interested in our new products. Cotswold has grown since appointing Purplex and the brand is stronger both in the UK and overseas.”
Fun fact: Cotswold products were used in the construction of a new terminal at Beijing International Airport – which is the second biggest airport in the world.