Our CEO, Andrew Scott, discusses why design is a vital component of an effective marketing strategy – and why employing a professional design team makes perfect sense.
Consumers are bombarded with literally thousands of advertising and messages across a huge array of channels daily.
From social media feeds and banners on websites to press advertising and signage, marketing is everywhere. Which means standing out from all the noise is harder than ever before.
Leave your competitors behind with creative design
It’s all about attention grabbing and informing consumers about your product or service, but you only have a split second to convince a prospective customer to find out more before they’ve gone.
Eye-catching design is art with purpose and it’s what elevates your brand by making it visible and separating it from everything else.
Using images, symbols and words, compelling design can create a visual communication to achieve certain objectives. It can communicate the value of your product to a prospective customer and create confidence in your brand.
Incorporating design into marketing
Marketing design is not just your logo, it’s you, it’s your team, it’s what you offer, it’s how you work – it’s what attracts your clients to your business.
Brand identity is how you want to portray your business to your customers and your brand is often the first impression you make.
Your marketing strategy is about how you create engagement with a prospective customer and the purpose of marketing design is about gaining brand loyalty.
How a customer sees your business and feels about it is down to the design, the images you connect with your brand, your logo, the colours you use.
Your brand also needs to be found everywhere your customers are looking, and that includes online. The global dominance of the internet has placed increased pressure on businesses to ensure they are presenting and communicating about themselves in the most effective way.
Don’t be let down by poor creative
A great brand can be let down with poor creative
Many companies are tempted to take on the job of design themselves rather than using a professional design team. The problem with this is that in the long run your product will suffer.
That’s because no matter how great your brand, poor design and creative will always let it down – and will always be recognised by your customers.
Employing a design team will help you leave your competitors behind with disruptive design that makes your brand the one that busy people notice.
Over the last 14 years, Purplex has worked with hundreds of companies across the fenestration and construction industry on building their brand using the very best creative design.
For more information, call 01934 808132 or get in contact below.