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Conversion Rate Optimisation (CRO) Specialist

Purplex is a digital, creative and public relations agency with offices in London and Bristol and clients across the UK and Europe.

We partner with ambitious companies to help them achieve their business goals using the most effective marketing channels, advanced creative thinking and the latest customer insights.

Our clients are ambitious, commercially-focused organisations who recognise marketing as an essential part of their growth plans. We work across many sectors but have in-depth, specialist expertise in building products and home improvements.

We are a client focused agency and our clients major on seeing results our efforts. The role of CRO specialist is to sit at the heart of the digital team and for this person to become integral to everything conversion related.

You will have access to our content, design, account management, SEO and tech teams giving you everything you need to manage the customer journey, putting your test hypotheses into practice and delivering fantastic results.

This is a new role that has been identified as essential to the wider growth of the agency. As such you will have the opportunity to recommend your own preferred approach and technology stack in order to achieve gains for our clients.

Reporting into the Digital Director and working with the Client Services Manager and Web Services Manager (and their teams) this is an opportunity to introduce new thinking and drive real improvements in the delivery of client campaigns.

Responsibilities and Duties

You will be responsible for delivering an excellent customer journey across digital platforms and drive conversion rates. Core activities will likely include:

  • Customer insight analytics & user research
  • Optimisation strategy and planning to improve conversion and ROI
  • A/B and MV Testing
  • Create and refine roadmaps
  • Liaise with and work closely with internal teams
  • Clearly convey your testing ideas through concise written briefs and wireframes
  • Supporting in upskilling the account management and production teams in Ux/CRO

We also have a number of in house brands websites (including publishing and events) that we would like this person to get involved with.

Qualifications and Skills

The ideal candidate will have experience of:

  • At least 2 years experience within CRO
  • Managing, leading and developing roadmaps for lead generation goals
  • Confidently using analytics, collecting & driving improvement ideas from customer insights
  • Creating test plans, using split testing software and analysing split test results. Turning those results into actionable suggestions to improve campaign performance
  • Working with web analytics, customer insight data and findings from user testing to develop winning test ideas.
  • Brainstorming new experiment plans with the teams, and have a hands-on approach for the creation and implementation of these ideas.
  • Affiliate marketing, SEO, PPC, offline marketing/sales, email marketing and direct response.
  • Knowledge of WordPress, HTML, CSS and Javascript

And be able to:

  • Clearly convey your testing ideas through concise written briefs and wireframes
  • Coordinate with key partners across the business, from research, design and content through to tech and senior management.
  • Work with an agile environment

The Package

  • Attractive salary depending on experience
  • 28 days holiday rising to 33 days (incl bank holidays)
  • Birthdays off if it falls on a work-day
  • Hours: Mon to Friday 8:30am to 5pm (early finish Fridays)
  • Free tea and coffee
  • Pension Plan
  • Free on-site parking and adjacent to train station
  • Regular social events and activities
  • Opportunity to develop in a fast-growing group
  • Recognition and incentives
  • Fantastic team of people and supportive management
  • A financially stable and secure company

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This entry was posted in Jobs by Alex Bennett.

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The marketing agency for the construction industry

Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic consultancy, and has grown to offer traditional and web integrated marketing services.

Persimmon Homes
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