Digital, Content & Social

Connect with your audience online and drive them to your website. We’ll then focus on key strategies to convert visitors into customers.

Strategic digital marketing that generates results

Digital marketing is simple. Your website is your online showroom, which needs to attract the visitors who are going to buy from you. In today’s multichannel world, online promotion is not only desirable, but extremely necessary. 93% of buyers research online before purchasing, and your online presence needs to be on top form to capture every last lead.

Using a range of highly effective digital marketing activities, we promote the products and services you want, targeted to the right market sectors and locations. We create a bespoke digital strategy for your business, with a unique blend of content marketing, search engine optimisation (SEO), pay-per-click (PPC), social media and email marketing. With the right mix, you’ll get the leads and sales that you need to fuel your business growth.

Purplex Digital focuses on results. Our data analysts monitor your website activity and conversion rate, giving invaluable insights to enable us to convert more and more visitors into customers. And for visitors that don’t convert immediately, we’ll introduce remarketing and lead nurturing to turn cold leads into sales.

Digital marketing strategy

Our senior account managers work closely with you to develop a successful strategy that aligns with your business goals – getting you the enquiries, leads and sales you want. We choose the right online marketing activities to generate results, whether you’re looking to improve brand perception, increase your online exposure or generate new business.

Content marketing

Drive visitors to your website from search engines and social media with clickable content. Like PR, content marketing is a powerful tool that can align your business with your customers’ values and change perceptions of your brand. Our specialist knowledge of the construction industry and team of trained researchers, journalists and copywriters create engaging blogs, articles, infographics and videos, bespoke for your brand.

Search engine marketing (SEO)

There is no point having a website if nobody visits it. Our search engine marketers use a combination of activities to improve your website’s visibility in search engines, encourage people to click on your site, and convert visitors into customers. We go beyond on-site changes to manage your entire web presence, getting your business to appear in maps and feature star ratings on Google.

Pay-per-click advertising (PPC)

Driving potential customers to your website through paid advertising is a cost-effective, powerful way to generate more leads and sales. As a Google accredited Partner, Purplex is one of the UK’s leading online advertising agencies. We produce compelling ads that grab attention and generate clicks and enquiries, through search engine sponsored links, shopping networks, display advertising and social media.

Social media

Social media has changed the marketing landscape. Organisations are no longer in control of their brands, and consumers now have more power than ever before. Purplex understands social, and we have the marketing expertise to help you get results from Twitter, Facebook and LinkedIn. Our social media strategists select the right platforms to invest in, link up with PR and content campaigns, and even run paid advertising to promote your products and services.

Email marketing

Targeting potential customers by email can generate instant response, more enquiries and faster sales. Our in-house email marketing team manage powerful, sales-led campaigns using our own platform, sending over 5 million emails a year. Using highly targeted, industry-specific email lists, we get your e-shots and email newsletters into the inbox of key decision makers in your industry.

Online Reputation Management

With the rise in social media and review sites, you can no longer control your online reputation via your website. Our search engine marketers monitor brand mentions and build high authority backlinks via content and reputable online directories. We can implement a review strategy to encourage happy customers to recommend your business, and help you tackle negative reviews across the web.

CALL US +44 (0)1934808132

EMAIL grow@purplexmarketing.com

TWEET @PurplexUK

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The marketing agency for the construction industry

Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic consultancy, and has grown to offer traditional and web integrated marketing services.