Purplex are proactive. The team never stop learning. With open minds, they are always keen to learn about the latest developments, whether about paid or organic search, content, branding or other key marketing services.
It is no surprise therefore that four members of the digital team visited Brighton SEO on the 22nd April, one of the most talked about events in the marketing calendar.
The one-day search marketing conference featured a wide selection of workshops, talks and exhibiting stands – this year it welcomed more people (and therefore queues!) than ever before.
From analytics and content to video games and humour
Featuring talks from some of the industry’s greatest minds, there was an array of topics to choose from on this year’s schedule. Morning talks included learning more about featured snippets, memorable branding and what games can teach us about user experience. Who would have that inner games-geekiness could benefit Purplex clients?!
After a quick stop on the seafront for fish and chips (vital for brain cells of course), more was heard on how humour can be used in social media, ways to utilise audience persona’s, and how not to aggravate freelance bloggers!
Keeping up to date in order to offer the best service
The marketing world is constantly changing. New strategies and ideas are always coming to light, each having a different impact on the success of search engine optimisation, brand awareness and the general success of your clients.
In order to be able to offer customers the best marketing strategies possible, we ensure that they attend the latest conferences and events, such as Brighton SEO. This allows us to stay ahead of the game, and offer solutions in real-time – it is forward thinking strategies such as these that make Purplex the leading agency for the construction industry.