When industry stalwart and entrepreneur Terry Richardson told colleagues at the start of 2016 that he planned to bring aluminium bi-fold lead times down to 3 days, many of them laughed.
But when he contacted glass and glazing marketing specialists Purplex about his latest business initiative called ‘Premium fast-track service’, its founder and MD Andrew Scott said ‘let’s do it’.
Fast-forward to the present and the bold claim is a reality, with TWR Bifolds set to open a new 25,000 sq ft factory in Peterlee in the coming months that will be dedicated to only manufacturing bi-folding doors.
Terry Richardson, MD of TWR Bifolds, explains: “We’re an entrepreneurial firm at TWR and we invested a lot of time and money to fulfil our ambition to bring lead times down on aluminium bi-folding doors, to three days.
“We did it, despite the naysayers, but we needed to bring the concept to market and only Andrew and his team at Purplex really understood where we were coming from. They have 45 staff themselves – which you can’t do unless you know how to grow a business – and they are entrepreneurial in their thinking too. They work alongside you at a strategic level and are very much a consultancy that has experts across all marketing departments that can execute ideas.”
Terry says that Purplex’s business-like approach and focus on growth has helped his company countless times over the years.
Andrew Scott, Purplex MD, comments: “It’s refreshing to see a company taking risks and investing to improve industry standards. The move has proved successful and the team enjoyed working with TWR as their business consultants; and to deliver a publicity drive and lead generation campaign to launch this initiative.”
Purplex employ 45 staff and are a full-service marketing agency. TWR use the agency for business consultancy, PR, lead generation and website and online marketing.
TWR is an aluminium and PVC-u manufacturer that is renowned for breaking traditional norms. Learn more about the express bi-fold delivery service here: www.twrbifolds.co.uk/express-bi-fold-door-delivery/