FIT Show, Marketing Village hosted by Purplex
This year the FIT (Fabricator, Installer, Trade) Show plays host to the Marketing Village. It brings together two of the biggest names in the window industry – Purplex Marketing and Insight Data – to showcase the latest marketing thinking, strategies and tools to help companies build their brand, generate leads, improve customer loyalty and create growth using both traditional and online channels.
Purplex is an award winning PR, marketing and digital agency, while GGF member Insight Data provides the industry with market intelligence, research and marketing data.
The Marketing Village features private meeting pods, technology hubs and a VIP cocktail bar. It promises fabricators, installers and suppliers a visit not to be missed – installers will discover a feast of powerful new ways to generate more leads than ever before with higher conversion rates, while trade and commercial companies can expect the very latest customer acquisition and engagement strategies.
Technology will be a major draw at the Marketing Village, with Purplex digital marketing experts discussing email marketing, web, online PR and lead generation, and the latest mobile-marketing developments.
Group Managing Director, Andrew Scott, comments; “The window industry has matured and is now going through an evolutionary phase; replacing the replacements is happening, lots of new products are entering the market, consumers are spending more money. It is a very exciting time for the industry and those companies prepared to think differently are poised for spectacular success. Marketing is key to this and we encourage everyone to visit the Marketing Village at the Fit Show.”
Join the Purplex team on stand 121 at the FIT Show taking place at Telford International Centre on 10-12th June 2014.
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