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A Brave New World: Is AI in Digital Marketing A Friend or Foe?

A Brave New World: Is AI in Digital Marketing A Friend or Foe?

AI MarketingDigital Marketing

AI in digital marketing is changing everything. Artificial Intelligence has arrived, and it’s transforming how businesses connect with customers, create content, and drive sales. The big question isn’t whether AI...

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Marketing during economic uncertainty

Marketing during economic uncertainty

News

With the Autumn Budget fast approaching, Andrew Scott, Managing Director of Purplex Marketing, says marketing during economic uncertainty is not optional but a vital part of business survival. Andrew Scott,...

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Choosing the Right Marketing Agency: Your 2025 Guide

Choosing the Right Marketing Agency: Your 2025 Guide

Purplex News

Choosing the right marketing agency is crucial for the growth and success of any business. With so many options available, it’s important to find an agency that understands your target...

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SEO: what is effective in 2026?

SEO: what is effective in 2026?

SEO

SEO in 2026 works in much the same way as a good trade relationship. If you are clear, reliable, and helpful, you get repeat business. If you waste time, overpromise,...

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Mastering the Basics: What is SEO and Why Does It Matter?

Mastering the Basics: What is SEO and Why Does It Matter?

SEO

Understanding SEO: A Comprehensive Guide to Boost Your Online Presence In today's digital age, establishing a strong online presence is vital for businesses and individuals alike. Search Engine Optimisation (SEO)...

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What is Ecosia and the future of search engines?

What is Ecosia and the future of search engines?

Digital MarketingMarketing Strategy

Let's start with the facts, Google's market share in search engines is strong. Last month (January 2020) it held 87.5% of the search engine market share in the UK for...

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Purplex Online Marketing for Platinum Trade Windows

Purplex Online Marketing for Platinum Trade Windows

Digital MarketingPurplex News

Purplex online marketing has helped Platinum Trade Windows transform its digital presence with a bespoke, fully optimised website and ongoing campaigns. Our SEO, PPC, and content marketing strategies are designed...

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It’s a new Day for online marketing

It’s a new Day for online marketing

Purplex News

Online marketing strategy today is like running a modern building project. You would not pour concrete, fit windows, and wire electrics without a plan. Marketing works the same way. When...

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