Website SEO optimisation is the work you do so that a site earns better search results and more organic traffic. At Purplex, we mix technical fixes, keyword research, strong meta...
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Answer Engine Optimisation (AEO) is emerging as one of the most important shifts in digital marketing. As AI-powered tools such as Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot transform...
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Core Web Vitals remain a critical SEO ranking factor in 2025, over four years since their formal integration into Google’s algorithm. Originally introduced in 2020 and enforced from June 2021, these...
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Web Technology in 2025: How Sites Must Evolve to Compete Web technology has evolved rapidly in recent years. If your website hasn’t kept up, you could be losing visibility, traffic...
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Free Website Audit from Purplex – No Obligation, Real Insight Is your website underperforming or driving visitors away? At Purplex, we’re offering a completely free website audit, no catch, no...
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SEO Your Site for Better Rankings SEO your site to improve visibility in Google search results, attract more organic traffic, and deliver a stronger user experience. By publishing quality content...
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Understanding SEO: A Comprehensive Guide to Boost Your Online Presence In today's digital age, establishing a strong online presence is vital for businesses and individuals alike. Search Engine Optimisation (SEO)...
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