As a home improvement marketing agency, we help window companies, kitchen installers and bathroom specialists generate consistent enquiries through a combination of SEO, PPC, website design, content marketing, social media, PR and targeted lead generation strategies.
We improve your visibility for high-intent searches like “window installers near me”, “double glazing quotes” and “kitchen fitters [location]”. Our SEO strategies focus on ranking your business where it matters most, when homeowners are ready to enquire.
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Our PPC strategy targets homeowners actively searching for services like 'new kitchen near me' and 'conservatory prices', controlling your cost per enquiry
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We build websites designed to convert home improvement visitors into enquiries.
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We plan and create content for every stage of the homeowner journey, from 'how much does a new kitchen cost' to 'local window company'
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Through organic content and paid social advertising, we use Instagram, Facebook and TikTok to showcase your work and stay visible during long buying cycles.
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We follow a proven process to generate consistent enquiries for home improvement businesses. Every stage is focused on visibility, conversion and measurable results.
We review your website, search visibility, competitors and current lead flow. You get a clear picture of where you stand, what is working and where the biggest opportunities sit.
We build a strategy around your services, location and growth targets. No templates, no generic plans, just a focused approach designed to generate enquiries in your market.
We implement across SEO, PPC, website development, content, social media and PR, with every channel tracked from day one. This allows us to see what is driving enquiries and refine performance quickly.
As results come in, we focus on the channels generating the best return, refine messaging and improve conversion rates. Over time, your marketing becomes more efficient, more predictable and easier to scale.
Our home improvement clients generated over 12,000 leads last quarter. Here's how.
Sector: Windows, doors and conservatories
Result: +2,285% increase in leads, delivering over 220 enquiries per month.
Turkington needed to generate consistent, high-quality enquiries in a competitive regional market. We implemented a full digital strategy across SEO, PPC and website optimisation to increase visibility and conversion rates.
Sector: Double glazing and home improvements
Result: +396% increase in leads and +234% growth in website traffic.
Droylsden Glass required a stronger online presence to compete locally and improve lead flow. We rebuilt their digital strategy with SEO, paid search and conversion-focused landing pages.
Sector: Windows and doors (trade and homeowner markets)
Result: Over 550 leads per month and +350% increase in organic traffic.
Affordable Window Group needed to scale lead generation across both trade and retail audiences. We delivered a targeted SEO and PPC strategy aligned to high-intent homeowner searches.
Sector: Window and door installation
Result: +111% increase in leads from organic search.
Emerald required improved visibility in local search and a website that converted more visitors into enquiries. We delivered a focused SEO campaign supported by website improvements.
Sector: Windows and doors
Result: 45% of all leads generated directly from the website.
Lightfoot wanted to modernise their marketing and reduce reliance on traditional lead sources. We introduced a multi-channel strategy including SEO, PPC and social media.
Sector: Outdoor living and home improvement products
Result: +350% increase in website traffic.
Caribbean Blinds needed to increase online visibility and drive more qualified traffic to support sales growth. We implemented a long-term SEO strategy targeting homeowner search demand.
With the home improvement sector navigating shifting demand as tracked in the FMB's State of Trade Survey the difference between steady growth and inconsistent enquiries comes down to how your marketing is structured. Working with a specialist agency gives you clear advantages:
We apply this approach specifically to home improvement businesses, generating consistent lead flow, better quality enquiries and measurable ROI.
Visit the news page for the latest updates in home improvement Marketing strategies. Learn tips for generating leads for your business.
These FAQs answer the key questions around cost, results and strategy, helping you understand what drives enquiries and how a specialist approach improves performance.
Request your home improvement marketing strategyMost of our home improvement clients invest between £2,000 and £10,000 per month depending on the channels involved.
SEO typically starts showing measurable improvements within 3 to 6 months, depending on your starting point and competition. Local searches can improve faster, while broader terms take longer. Consistent optimisation is what drives long-term performance. For example, Emerald Windows saw a 111% increase in leads from organic search within their first year of working with us.
A specialist understands how homeowners search, compare and choose. Home improvement is a high-consideration purchase, so campaigns must build trust, show proof and target local demand. General agencies often lack this sector knowledge, which means they're learning your industry on your budget. Our clients see results faster because we already understand the market.
The strongest results usually come from SEO, PPC and a conversion-focused website. SEO builds long-term visibility, PPC drives immediate enquiries, and your website converts traffic into leads. Social media supports visibility and trust during longer buying cycles.
Every client receives a monthly report showing leads generated, cost per enquiry, ranking progress and conversion rate. Traffic alone is not enough, we measure what actually drives revenue. If something isn't generating enquiries, we change it.
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
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