In a FIT Show packed with product launches, one window was the clear standout. It may only be available in one striking colour, but it still drew queues of fabricators and installers all eager to find out the features and benefits of this new system.
No, we’re not referring to a new innovation from one of the exhibiting profile companies, we’re talking about the window made from Lego® bricks by industry marketing specialists Purplex. As part of the agency’s ‘BuildOn.Different’ campaign, which highlights the importance of standing out in today’s busy market place, Purplex placed the orange profile made from Lego® on a revolving platform and invited the crowds to guess the number of bricks – the closest winning a weekend away at a Hilton hotel.
The competition certainly got people talking, and resulted in over 1,000 show-goers visiting the Purplex stand to learn more about the wealth of services the company offers, from PR and design, to digital, email marketing and video.
The company’s video wall proved to be another major draw – screening highlights from slick and professional video presentations made for high-profile clients including Yorkshire based fabricator Dempsey Dyer, composite door specialists Vista and global hardware providers Caldwell.
“More and more companies are realising the benefits of working with a full-service marketing agency like Purplex,” commented Purplex managing director Andrew Scott. “We spent a lot of time talking to companies about the incredible results you can generate if you combine traditional print marketing with online and video, and our conversations have resulted in several new clients, all of whom are ambitious businesses looking to grow.”
Winner of the Purplex competition was Team Frames Trade, who guessed that the profile had 2,955 Lego® bricks – only three short of the actual total of 2,958. Purplex’s FIT Show highlights video can be viewed on Purplex TV.