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Purplex supports clients with international paid advertising strategies

Purplex has continued to demonstrate its ability to support clients internationally through global Google Ad campaigns.

Purplex is a leading full-service marketing agency with a proven track record in delivering exceptional results for our clients. Building on the success of UK-based campaigns for REID Lifting, Purplex is currently running a US campaign for REID as well.

The campaign for the leading manufacturer of lightweight, portable lifting systems for materials and personnel is based on a Google Ads strategy Purplex devised for each region working with the client to understand different cultural nuances, localised keywords, ads, and landing pages.

Purplex is also starting work on a strategy for a Google Ad campaign for natural slate pioneers SSQ across the US, Australia, and New Zealand.

Adi Day, Purplex’s Digital Director, said: “The fundamentals of paid advertising don’t change when looking at paid search marketing in different countries but for a campaign to succeed you need to take into consideration everything from language and time zones for ad scheduling to local keyword research and naming conventions. If you get them right then you can build effective strategies for building brand awareness in an international market.”

Purplex has recently been tasked with managing global specialist hardware manufacturer Caldwell’s social media strategy across all three different Caldwell locations – the US, the UK and India.

Adi added: “Supporting our clients with international digital marketing strategies has been hugely exciting for the team and we are looking forward to working with both REID Lifting and SSQ across three continents and building their global brands.”

Purplex is a Google Partner company with a team of Google certified professionals who are experts in developing and delivering paid media campaigns across Google, Bing and Social Media channels. Talk to our team of experts to see how we can develop your brand and improve your ROI.

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The marketing agency for the construction industry

Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic consultancy, and has grown to offer traditional and web integrated marketing services.

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