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The window, door and conservatory industry has already faced years of uncertainty with the Referendum and Brexit, a General Election, and now, along with the rest of the country, it faces its toughest ever challenge with the impact of the Coronavirus crisis.

Andrew Scott, founder of Purplex Marketing, Insight Data and the Glazing Summit, has announced a webinar to guide business owners and marketing teams during this time of uncertainty.

Over the last 30 years Andrew has worked with and advised hundreds of installers, fabricators and component suppliers on their business and marketing strategy, during both good times and bad times. He has also acquired, built and sold several companies.

Andrew Scott webinar

Andrew will also share his views on how the industry could change after the crisis, and how companies are likely to adapt.

A message from Andrew Scott

“At the last Glazing Summit Conference, I shared my strategies to help companies grow fast as the market picks up, but the coronavirus crisis changes everything.”

“On top of the health crisis the situation will have a significant economic impact on our industry and many businesses will see a sharp decline in revenue, particularly among some product lines. However, there will also be new opportunities and those companies who pivot their business and marketing strategy could come out ahead of the curve as the crisis subsides.”

The webinar is aimed at installers, fabricators and component suppliers throughout the supply chain. Some of the topics discussed during the webinar will include;

  • What marketing messages should your business put out during a crisis?
  • Why it is vital to stay visible to customers and potential customers?
  • How to adapt your advertising plans and budget
  • What products are going to sell well after the crisis – and which ones will tank
  • How to build a sales pipeline so your business can hit the ground running
  • The 5 marketing strategies that will be most effective as the ‘recovery’ starts
  • How to pivot your business quickly to acquire market share

New to Webinars?

For those unfamiliar with webinars, it is essentially an online seminar. Users simply log-in at the appropriate time and watch the speaker. There is also an opportunity to type questions that the speaker may answer at the end of the webinar.

How to Register

This webinar takes place on Wednesday 15th April at 10:30am. It is free to join, but places are strictly limited, so book your place below:

Registrations for the webinar have now closed

This Webinar is organised by Purplex Marketing and Insight Data. For more information click the logos below.

Purplex Marketing logo
Insight Data logo

The marketing agency for the construction industry

Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic consultancy, and has grown to offer traditional and web integrated marketing services.

Persimmon Homes

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