The first year of trading for any start-up business is always a challenge, but The Window Outlet in Bristol exceeded all expectations with a blistering £1m sales before its year-end.
The company manufactures residential and commercial aluminium products for a growing network of trade customers across the south west and nationally, and the firm expect sales to climb rapidly.
Window Outlet managing director, Ben Warren, commented:
“The first year is always a challenge; finding premises, agreeing suppliers and recruiting staff. We knew we had to be marketing focused from the outset so we brought in Purplex, the window industry marketing experts. They developed our brand and marketing strategy while we focused on the business.”
The Window Outlet manufactures windows and doors, bi-fold and patio doors, conservatory roofs and commercial aluminium from a range of systems including ALuK, Kaye Building Systems, Reynaers and Atlas. Operating from an 8,000 sq ft factory the company started with just 3 people but quickly grew to 14 staff.
Ben explains why he approached Purplex so early on: “We spotted a niche in the market for a service led, ‘get it right first time’ aluminium fabricator. We believe in working with the very best partners, and this includes marketing. The Purplex team know the industry and with 40 staff they have the resources to deploy quickly – they hit the ground running.”
Purplex designed the brand and corporate identity, developed a mobile friendly, responsive website and used a combination of traditional and digital marketing strategies to generate leads and build awareness.
Purplex managing director, Andrew Scott, said; “As a start-up, Ben and his team needed to move quickly. We launched the website, direct-mailed a quality 4 page trade newsletter and followed up with email campaigns and online marketing all within a matter of weeks. The results were instant, with a flood of sales leads, quotes and enquiries.”
The Window Outlet has ambitious plans for the future with new products and further expansion. “We’ve already agreed plans with Purplex to really step things up in year two,” added Ben.