Aquarian Cladding Systems increase targeted traffic by 41% in just 9 months

Aquarian Cladding Systems were ready to take their business to the next level so they employed Purplex to cover key marketing services which increased leads and business awareness in a short amount of time.

Services Employed

SEO PR Web development

The Results

WINNER of the Best SME award at the 2019 Bristol Live Business Awards
FINALIST of the Façade Awards UK 2021

+41%

increase in organic traffic in the first 9 months

+200%

increase in target keywords featuring in top 3 positions on Google

1+

WINNER of the Business of the Year award at the 2019 Business Leader Awards Award

About Aquarian Cladding

Founded in 2007, Aquarian Cladding Systems is a specialist external brick cladding supplier. The company’s product portfolio consists innovative brick cladding systems Gebrik and Mechslip, and an A1-rated Terreal terracotta rainscreen system. Working with architects, contractors, developers and installation specialists, Aquarian’s cladding systems have been used on many award-winning buildings across a wide range of sectors.

The Challenge

Aquarian Cladding had an old website that wasn’t generating many leads and they had low visibility within their industry. They needed a modern website that would act as a platform for SEO work that could get them targeted traffic. They also required PR to increase their visibility in their industry and establish themselves as industry leaders by applying for award schemes.

Our Solution

We worked closely with Aquarian to start designing their now-look site that reflects their brand as well as being SEO and user-friendly. They now have a website that not only looks great but generates amazing leads for them 24/7.

The SEO team did a detailed dive into what strategies Aquarian competitors were using as well as thorough keyword research to identify traffic sources that would drive conversions. They then prioritised work based on what would provide the quickest results for Aquarian.

PR got to work entering Aquarian into prestigious awards in order to raise awareness for the brand as well as clearly establish its authority in the sector. This combined with online and print press releases helped to position Aquarians brand at the front of the industry.

"Purplex got to grips with our products and the Aquarian Cladding DNA straight away and their PR strategy helped spearhead our growth in 2019 and allowed us to hit the ground running at the beginning of 2020. Since appointing Purplex the exposure we have gained has been hugely impressive."
Paul Richards, Managing Director

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