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Google Ads PPC management & paid advertising
In an ever-changing world, there is no 'one size fits all' when it comes to pay-per-click advertising. Our bespoke PPC packages can help with:
- PPC marketing plans
- Social media advertising
- Desktop & mobile search campaigns
- Display campaigns
- Shopping campaigns
- Retargeting & funnel strategies
- Monthly PPC performance reports
- Unmatched industry insight
The advantages of pay per click advertising
Browse through a selection of our own company blogs below and discover why our clients choose us over the competition for pay per click advertising:
PPC Results That Matter
For Lomax & Wood , our PPC management has produced a clear shift in performance compared to the previous agency’s work. With tighter intent targeting and better campaign structure, you’ve achieved stronger results at a lower cost.
- Conversion rate (search) jumped from 0.13% to 5.35%
- Conversions increased from 187 to 622, up by 332%
- CPA dropped from £269.29 to £68.61, a 75% reduction
- Spend reduced by £7,638.31 while delivering more enquiries
Our 5-Step PPC Management Process
Step 1
Audit
We start every campaign with a full audit. Tracking is checked, wasted spend is highlighted, and your account structure is reviewed. This shows us quick wins in search terms, bidding and conversion tracking before we launch new activity.
Step 2
Build
Our team builds campaigns that align with your goals. This includes keyword research, ad copy, ad extensions, negative keyword lists, and budget allocation. The build stage sets the foundation for profitable PPC management.
Step 3
Test
Testing improves performance over time. We A/B test ad copy, landing pages, and calls to action to raise conversion rates and lower CPA. Continuous testing is central to effective pay per click advertising.
Step 4
Optimise
Once campaigns are live, we optimise every week. This includes adjusting bids, reviewing search term reports, updating audiences, and refining Performance Max asset groups. Regular optimisation keeps costs under control while improving lead quality.
Step 5
Report
Clear reporting gives you the metrics that matter: CPA, ROAS, conversion rate and assisted conversions. Reports include actions, not fluff, so you know exactly how pay per click advertising is performing.
PPC advertising FAQs – what should businesses know?
Our PPC advertising FAQs answer the most common questions about paid campaigns. From Google Ads to social media advertising, retargeting and performance reports, these answers explain how Purplex helps businesses widen their customer base, control budgets, and achieve measurable results through bespoke PPC strategies.
Get a bespoke PPC advertising proposal todayWhat is pay per click advertising?
Pay per click (PPC) advertising is a paid marketing method where you pay each time someone clicks your ad. It delivers immediate visibility on search engines or social platforms, driving targeted traffic and potential customers to your website.
What PPC services does Purplex provide?
We manage Google Ads, social media advertising, shopping campaigns, display campaigns, retargeting, and funnel strategies. Each campaign is tailored to your business goals, with detailed monthly performance reports.
How quickly can PPC deliver results?
Unlike organic marketing, PPC can generate traffic and leads almost instantly once campaigns go live. The timeframe depends on your sector, competition, and budget, but results are usually measurable within days.
Can PPC campaigns be customised to my business needs?
Yes. We create bespoke PPC strategies to fit your objectives, audience, and budget. Whether you need more leads, online sales, or brand awareness, our team designs campaigns around your goals.
Why choose Purplex for PPC management?
We combine industry insight, creative ad design, and strategic targeting to deliver cost-effective campaigns. With transparent reporting and ongoing optimisation, we focus on maximising your return on investment.
Latest Pay Per Click Advertising Case Studies
Explore how Purplex has delivered successful pay per click advertising campaigns that boost visibility, generate leads and achieve immediate results. Our case studies highlight Google Ads management, social media advertising, display campaigns and retargeting strategies that convert clicks into customers.
Plasloc Case Study
Plasloc case study detailing how Purplex delivered a full marketing overhaul, including a conversion-focused website, targeted SEO, PPC campaigns, PR, and social media, resulting in a 74% increase in leads, reduced cost per lead by 27%, and stronger brand visibility...
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
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DW Windows Digital Marketing Achieves 41% More Verified Leads in One Year
DW Windows digital marketing delivered outstanding results after partnering with Purplex. Through a tailored strategy combining local SEO, PPC optimisation, and a full website rebuild, the West Midlands-based installer achieved a 41% increase in verified website leads, a 132% boost...
Learn moreBrands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
What Our Customers Say
“Purplex have really shown their worth since we started working with them and they did a fantastic job on our website. They have helped us increase our brand exposure and delivered consistent results. When it comes to building products, Purplex know the industry and what works, and re-signing back up was an easy decision and one we believe will help us keep pushing forward”
Warren Muschialli
Managing Director, Newton Waterproofing
Get in touch
How do we work?
We are as flexible as you need us to be. We can work on a one-off project, such as a new website or product launch, or become an extension of your business, partnering with your team to deliver long-term growth. Either way, you’ll have access to a highly experienced team and the worlds most advanced marketing technologies.
Get in touch and start your journey today!
