Content Marketing
Digital PR: What It Is and Why Your Brand Needs It
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CREATIVE B2B & B2C CONTENT MARKETING TOOLS
The way businesses communicate with their customers has changed dramatically in the last decade, with targeted online content marketing enabling proactive companies to reach their intended audiences with ease. It’s a fact 87% of UK households made online purchases in 2020; the highest online purchase rate in the UK for the past 11 years. So, with the power firmly in the hands of the consumer, it’s time for your business to embrace the digital age, or take your digital marketing to the next level, with search engine optimised digital content marketing.
Refreshing content marketing services
In an ever-changing world, there is no 'one size fits all' when it comes to digital content marketing. With bronze, silver, gold and platinum content marketing packages available, our bespoke content marketing packages include:
- Exclusive content marketing plan
- Meticulous writing, editing & proofreading skills
- In-depth SEO research, powerful headlines & engaging copy
- Exclusive access to our specialist blogger hub comprising of 100s of industry experts
- Uploading & publishing via a range of content management systems (CMS), e.g. Wordpress
- Monthly content marketing performance reports
- Unmatched industry insight
The benefits of content marketing
Browse through a selection of our own company blogs below and discover why our clients choose us over the competition for SEO and content marketing:
What is content marketing?
An effective content strategy works in harmony with more traditional methods of marketing to attract, engage and retain new and existing customers online. Designed to spark interest in your products or services, our expert team of content writers will create valuable, relevant and consistent content in the form of blogs, infographics, case studies, videos, website content, email campaigns and more to engage your audience in something they love and make you stand out as experts in your chosen field.
Dedicated team of content marketing consultants
Tailoring unique content for construction, building products, and home improvement industries, our in-house team of content specialists are unrivalled in their passion and knowledge to create compelling content that builds your brand whilst simultaneously increasing your sales conversion rates. An eclectic tribe of professionals who work and play together, and live content marketing.
Intuitive digital content marketing
Content marketing without search engine optimisation is like a car without an engine. You could have the best vehicle, but without an engine you’ll never get out the garage. Utilising the best SEO tools available, Purplex Marketing combines the best creative minds with unmatched SEO expertise to drive your business forward and open up limitless possibilities.
Why choose Purplex for your content marketing?
Yes, it’s about results. But our clients also love our business approach, industry experience and working with our team. Here are 5 top reasons why our clients choose Purplex over anyone else, year after year, for their SEO and content marketing:
- A knowledgeable, skilled & energetic team of SEO & content experts
- Razor-sharp content that cuts through the competition
- A ceaseless drive to meet & exceed your expectations
- Science-driven SEO strategies
- World-class SEO results
Content Marketing FAQs – What Should You Know?
Have questions about content marketing and SEO copywriting? This FAQ section answers the most common queries from businesses like yours. From what digital content marketing involves to why Purplex is trusted, these concise answers give you clear guidance before you make a decision.
Speak to a Content Marketing Expert TodayWhat does digital content marketing actually involve?
Digital content marketing involves creating blogs, web copy, case studies, videos, email campaigns, and more. All content is designed to attract, engage, and retain customers by aligning with your audience’s interests while improving search visibility.
Why is content marketing important for my business?
Content marketing is important because it builds brand authority, increases online visibility, and drives qualified traffic. With 87% of UK households making online purchases in 2020, engaging content helps position your business where your customers are.
What is content and copywriting in digital marketing?
Content and copywriting in digital marketing refers to writing that connects your business with your target audience online. At Purplex, this means producing clear, relevant, and SEO-focused copy across websites, blogs, case studies, and campaigns that both reflect your brand and drive measurable results.
How does Purplex tailor content for different industries?
Purplex specialises in sectors such as construction, building products, and home improvement. The team develops bespoke content strategies by understanding your market, aligning tone of voice, and producing copy that resonates with your specific audience.
What’s included in your content marketing packages?
Packages include a tailored content plan, expert writing and editing, SEO research, engaging headlines, access to specialist bloggers, CMS uploading, and monthly performance reporting. Options are available at bronze, silver, gold, and platinum levels.
Why should I choose Purplex for content marketing?
Purplex combines industry expertise, a skilled team, and proven SEO strategies to deliver measurable results. Clients value the agency’s performance-driven approach, consistent results, and dedicated support from a team committed to building long-term success.
Featured Case Studies
DW Windows Digital Marketing Achieves 41% More Verified Leads in One Year
DW Windows digital marketing delivered outstanding results after partnering with Purplex. Through a tailored strategy combining local SEO, PPC optimisation, and a full website rebuild, the West Midlands-based installer achieved a 41% increase in verified website leads, a 132% boost...
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Shelforce wins Kings Award and reaches 79 million people with Purplex PR & Comms strategy
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Wavin UK’s #PipeUp campaign reaches 163K and delivers 135K engagements
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Sherborne sees 135% increase in organic website users and achieves a 90% conversion rate
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From £0 to £86K in skip hire sales within 6 months of e-commerce website launch for Towens
At Purplex, we helped Towens, a leading waste management and recycling business in the South West, launch an e-commerce website that transformed their skip hire sales. Our team combined web design, branding, CRM integration, SEO and digital marketing to deliver...
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What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
What Our Customers Say
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
