Digital Marketing
Digital marketing or online marketing for construction clients is what our marketing planners are experts in. See what services we can use to drive new leads to your business as part of a construction marketing strategy.
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Construction Marketing Agency Building Growth Through Strategy
As a construction marketing agency, we partner with construction companies to deliver measurable results. Acting as an extension of your in-house team, we bring sector-specific insight and strategic direction to strengthen your marketing activity and drive growth. Read our tips for construction marketing that delivers results.
As a specialised construction marketing agency, we deliver comprehensive digital strategies and industry-specific expertise to house builders, property developers, commercial agents, contractors, and facilities management companies. Our team of seasoned marketers and built environment specialists leverages deep knowledge of the construction sector to create data-driven campaigns that generate measurable ROI. From residential projects to commercial developments, we understand the unique challenges and opportunities in marketing for the construction industry.
Content marketing
By creating and distributing valuable, relevant, and consistent content, construction businesses can attract and retain a clearly-defined audience – and, ultimately, generate leads and boost sales. Additionally, content marketing can help construction businesses to build trust and credibility, establish thought leadership, and differentiate their brand in a competitive marketplace. Ultimately, an effective content marketing strategy can be a powerful tool for driving growth and success in the construction industry.
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Email Marketing
Email marketing is a powerful tool for staying connected with your construction company clients. By sending timely, relevant, and interesting messages, you can keep them updated on your work and build trust and rapport. Additionally, email marketing can help you to build relationships with key stakeholders, generate leads, and promote your business’s interests.
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Social Media Marketing
Social media marketing builds brand awareness and recognition. You can gain visibility from construction project decision-makers who will also check your social media when you pitch for a job. Having a social media marketing plan can increase your chance of success when tendering for a project.
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PPC (Pay Per Click)
By working on many construction-based campaigns we have built up a wealth of expert knowledge on how to get you results that not only maximise ROI but ensure your investment is the industry experts with experience optimising many construction-based campaigns using platforms such as Google ads, Facebook ads, YouTube ads and more.
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SEO
SEO is crucial for getting quality website traffic, but it’s especially important for construction websites. That’s because the industry has some unique challenges: It can be hard to determine what keywords people use to find your site; unique jargon and technical terms make writing effective copy challenging. To get a strong foothold in this incredibly competitive market, you need a reliable strategy that will yield results immediately and continue to work over time. That’s where Search Engine Optimisation comes in.
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Websites
We have designed and built hundreds of lead-generating double-glazing websites over the years. We know how people behave on these sites and so we build our site to make it as easy as possible to turn that traffic into leads.
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Public Relations (PR)
A dedicated media team will craft targeted PR campaigns to increase your construction business credibility and brand awareness. Search for local, national or international clients with a tailored approach to meet their specific needs.
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Graphic Design
Our graphic design team has created amazing visuals that you can use to attract potential customers to your physical media. From business cards to logos, these designs are the easiest way to promote your brand.
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Branding
What does your company stand for? What makes it distinct from the competition? Branding is a large part of creating those memorable impressions, communicating your unique value to consumers and establishing that clear connection with your customers that only helps you differentiate yourself from the competitors and clarify what it is about the business that makes you the better choice for their construction industry needs.
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Construction and property specialists
Our team of experts understand the built environment and the construction supply chain. We have worked closely with developers and contractors as well as construction companies, agents and professionals for many years.
Grow your construction business
Results Focused Campaigns
You may want to promote a particular construction sector project or development, increase your sales opportunities or raise your brand recognition across the industry or with investors, customers or other stakeholders. Whatever your goals, Purplex will help you achieve them with a bespoke marketing plan.
Get a quoteProven Track Record and Delighted Customers
Our clients range from local property developers to major top-tier contractors and publicly listed companies. We develop a clear understanding of each client, their market position and ‘tone of voice’ to form effective communications across print, digital, social and other channels, including events and exhibitions. With an unrivalled customer retention rate we actively encourage potential new clients to talk to our existing customers.
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Construction marketing case studies
Some of our success stories:
- Wavin UK's #PipeUp campaign reaches 163K and delivers 135K engagements
- Shelforce wins Kings Award and reaches 79 million people with Purplex PR & Comms strategy
- Newton increase vetted website leads by 54% in just 12 months
- Aquarian Cladding Systems increase targeted traffic by 41% in just 9 months
Construction Marketing Tips
Check out our top tips for construction marketing:
Brands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”
Ken Rhodes
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Sales Director, Dekko Window Systems
How can Purplex help you?
Marketing Strategy
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Marketing Strategy
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Purplex News
Free Website Audit from Purplex – No Obligation, Real Insight
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News
SEO for Construction Companies: Rank Higher, Win More Local Work
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