Strategic Marketing Consultancy

Expert insight into your markets, your competitors & your customers

At Purplex, we don’t do marketing for the sake of it. We want to know what you want from your business and what we can do to help you achieve it. Do you want more leads? More sales? Do you want your product to be recognised as the best in its field? We can help you achieve greater success and really take your business to the next level.

Purplex began in strategic marketing consultancy, specialising in turning around ailing businesses and helping established brands dominate their markets. Now we use our experience and marketing expertise to uncover new opportunities in the construction sector and deliver campaigns that get results.

Purplex stands for purpose, planning and execution – the cornerstones of a successful marketing campaign. We find innovative ways for businesses to achieve their goals, meticulously plan campaigns and precisely measure the outcomes. Our team works seamlessly across offline and online channels to build recognition, shape perceptions, drive response and forge brand advocacy. The result is sustainable, profitable growth and customer loyalty.

Marketing diagnostics

We use accurate industry data and in-depth market research to understand your business, your competitors and your customers inside out. We identify the barriers in place that are stopping your business from growing, and develop a plan to overcome any obstacles, whether you want to generate sales leads, launch a new product, or dominate your market.

Purposeful Marketing

Our senior team are experts in selecting the right marketing mix for your campaign to succeed, based on your business objectives. We help you deploy your marketing budget in the most cost-effective way, to not only help you get the best return on investment but also to generate the best results.

Brand strategy and positioning

Take control of how competitors, customers and prospects view your business through strategic content publishing. Your editorial coverage will be targeted and engaging, with a stream of messages that reinforce your core brand values and goals, and help position your brand. We ensure your PR strategy is echoed across your marketing channels, for a consistent brand voice.

Lead Generation

Boost sales instantly by generating quality leads from genuine customers. The key to success is reaching your customers in the right place, right time and with the right message. We help you reach your prospects wherever they are, multiple times a day – all the while catching their eye with stunning visuals, interactive features and engaging messages.