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What social media marketing does for construction and home improvement
Social media marketing helps businesses stay visible while customers compare options. For window, door, and roofing companies, it supports trust, keeps your work front of mind, and drives enquiries over time rather than instant clicks.
Social media marketing solutions built for long buying cycles
Social media marketing works by combining regular content, audience targeting, and measured promotion. Instead of relying on one advert or post, it builds familiarity over time. This matters in construction and home improvement, where buyers often take weeks or months to decide.
Our social media marketing solutions are structured around that reality. Everything is planned, consistent, and tied back to how your customers research and choose suppliers.
Clear social media strategy
A defined plan based on your business goals, audiences, and locations. No guesswork or generic templates.Content writing and editing
Simple, clear posts that explain what you do, show real work, and support trust with homeowners and the trade.Competitor and market review
We review how similar businesses present themselves on social media and identify gaps you can use to your advantage.Publishing and scheduling
Content is planned and scheduled across relevant platforms such as Facebook, Instagram, LinkedIn, and X, so activity stays consistent.Community management
Comments and messages are monitored and handled to keep your brand active and responsive.Sector experience
Experience working with window, door, roofing, glazing, and building product businesses, where proof and consistency matter more than hype.
What we measure and why it matters
We track signals that relate to real buying behaviour, not surface-level numbers.
Typical measures include:
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Reach in your service areas
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Engagement from homeowners or trade audiences
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Website visits from social channels
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Enquiry signals over time
How social media marketing works for your business
Social media marketing solutions help businesses stay visible while customers compare options and build trust. For construction and home improvement companies, this means showing real work, explaining what you do clearly, and staying present during longer decision cycles that lead to enquiries rather than impulse clicks.
It’s also important to be clear about what social media marketing is not. It rarely delivers instant results for construction or home improvement businesses. It works alongside search, referrals, and sales teams. The value comes from consistency and proof over time, not quick wins or one-off posts.
Dedicated team of social media marketing consultants
No matter the industry, from interior design to tourism and housing to food & drink, our in-house team of social media specialists are unrivalled in their passion and knowledge to create compelling campaigns that strengthen your brand engagement whilst simultaneously generating quality leads and growing your revenue. An eclectic tribe of professionals who work and play together, and live social media marketing.
Intuitive social media marketing
The links we share across your social platforms work to increase your brand exposure, and the more people that share those links generate social signals to indicate your posts are worthwhile to your target audience. Utilising the best social media marketing tools available, Purplex Marketing combines the best creative minds with unmatched social expertise to drive your business forward and open up limitless possibilities.
Why choose Purplex for your social media marketing?
Yes, it’s about results. But our clients also love our business approach, industry experience and working with our team. Here are 5 top reasons why our clients choose Purplex over anyone else, year after year, for their social media marketing:
- A knowledgeable, skilled & energetic team of social media experts
- Head-turning graphics & cinema-worthy promotional videos
- A ceaseless drive to meet & exceed your expectations
- Science-driven social media strategies
- World-class social media results
THE ADVANTAGES OF SOCIAL MEDIA MARKETING
Browse through a selection of our own company blogs below and discover why our clients choose us over the competition for social media marketing:
Caribbean Blinds influencer campaign delivers 350% traffic boost
Social media marketing solutions helped Caribbean Blinds drive a one day 350% spike in website traffic and a +1739% month on month rise in Instagram link clicks. The campaign reached 137,460+ people on Instagram and delivered a 50x uplift in new followers, using a premium home improvement audience and a planned event format.
What do businesses often ask about social media marketing?
Our social media marketing FAQs cover the key questions businesses ask when planning campaigns. From strategy and content creation to advertising, community management and analytics, these answers explain how Purplex helps brands increase awareness, boost engagement, and generate measurable sales growth online.
Get a bespoke social media marketing proposal todayWhat does social media marketing include at Purplex?
We provide strategy, competitor research, tailored content writing, scheduling, community management, paid campaigns, and performance analysis. Every package is bespoke, designed to fit your business goals and audience.
Which social platforms do you manage?
We manage campaigns across Facebook, Instagram, LinkedIn, Twitter (X), and other platforms relevant to your industry. Our approach ensures your brand is visible where your customers are most active.
How can social media marketing help my business?
Social media marketing increases brand awareness, drives website traffic, builds trust, and generates leads. With the right content and targeting, it helps you convert followers into loyal customers.
Do you create paid social media advertising campaigns?
Yes. We run highly targeted paid campaigns across multiple platforms, designed to reach the right audience, at the right time, with the right message. Paid ads support lead generation and direct sales.
Why choose Purplex for social media marketing?
Our in-house specialists combine creative content with data-driven strategies. Clients value our expertise, results-driven focus, and the ability to deliver campaigns that consistently boost engagement and sales.
Our Process: How Social Media Marketing Solutions Work
Social media marketing solutions work best when they follow a clear process. Ours is built around how construction and home improvement businesses actually sell. Long buying cycles. Local trust. Proof over promises.
We focus on clarity first, consistency second, and results over time.
Latest Social Media Marketing Case Studies
See how Purplex has created powerful social media marketing campaigns that boost brand reputation, grow online awareness and increase sales. Our case studies showcase tailored strategies across Facebook, Instagram, LinkedIn and more, combining creative content, targeted advertising and community management to deliver measurable results.
Plasloc Case Study
Plasloc case study detailing how Purplex delivered a full marketing overhaul, including a conversion-focused website, targeted SEO, PPC campaigns, PR, and social media, resulting in a 74% increase in leads, reduced cost per lead by 27%, and stronger brand visibility...
Learn more
Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
Learn moreBrands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
What Our Customers Say
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
