In business, perception is (almost) everything. One misjudged press release, one poorly timed social media post, and your carefully built brand image can take a nosedive into a very dark...
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Corporate social media disasters can harm reputation in hours. Below are five recent, well-documented fails, the lesson you should take, and the corrective actions you can apply. We also include...
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All-inclusive home improvement isn’t a passing trend; it’s reshaping how the industry operates in 2025. As someone who has spent decades helping companies in construction and home improvement grow, I’ve...
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In today's competitive landscape, effective home improvement marketing is crucial for companies looking to stand out and attract new customers. Whether you're a small local contractor or a large national...
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Website SEO optimisation is the work you do so that a site earns better search results and more organic traffic. At Purplex, we mix technical fixes, keyword research, strong meta...
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Search engine marketing company UK is a phrase that only begins to describe us. At Purplex, we deliver complete digital marketing solutions. We combine SEO services, PPC management, content marketing,...
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Generate leads from email marketing by building a high-quality subscriber list, delivering relevant content, and guiding prospects towards becoming customers. While email remains one of the highest-ROI marketing channels, success...
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UK economic growth slowed to 0.3% between April and June 2025, according to the latest Office for National Statistics (ONS) figures. This is down from a robust 0.7% in the...
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Answer Engine Optimisation (AEO) is emerging as one of the most important shifts in digital marketing. As AI-powered tools such as Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot transform...
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Website Jargon Explained: Top Website Terms You Need to Understand Website jargon explained: launching or updating a business website should be exciting, but it can quickly become confusing when designers...
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Marketing jargon can be overwhelming when you first encounter it, especially if you’re working with an agency for the first time. At Purplex, we make complex language simple, so you...
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Local search works when Google clearly understands who you are, what you offer, and where you operate. Start with a complete Google Business Profile, then map each listing to a...
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