Is a DIY website really worth your while and your money?
Web DevelopmentIs a DIY website vs agency build really worth your time and money? A DIY website vs an agency build is like fitting your own windows. You can buy a...
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Why video marketing is essential for building an outstanding brand
VideoVideo marketing has become essential for glazing and construction firms. Andrew Scott, founder and MD of Purplex Marketing, shares why it matters in today’s digital world. When I ran my...
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Digital marketing agency support for quiet websites
Digital MarketingWhy a digital marketing agency matters when your website feels like an empty showroom Walking into a quiet showroom feels strange. You expect movement, noise, and interest. When your website...
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Digital PR: What It Is and Why Your Brand Needs It
Content MarketingDigital MarketingDigital PR gives your brand extra reach online. It helps you earn coverage, links and attention that support your SEO, bring in traffic and build trust with your ideal customers....
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Why Your PPC Campaigns Need Continued Support
PPCRunning ppc campaigns is a bit like running a production line in your factory. When the line runs well, you get steady output. When one part slips, the whole line...
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Why a full-service marketing agency will help your business grow faster
Marketing StrategyChoosing the right marketing partner can speed up or slow down your growth. A full-service marketing agency gives you a joined-up strategy, specialist skills and consistent delivery under one roof,...
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Why home improvement marketing is essential during economic uncertainty
Home improvementHome Improvement Marketing: Why It Still Matters During Economic Uncertainty Home improvement marketing keeps your business visible when buyers slow down. The last few years have shifted the market several...
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The Importance of Brand Trust: Why It Matters
branding and designThe Importance of Brand Trust: Why It Matters Brand trust shapes how buyers in glazing and construction judge you. When products and prices look similar across the market, trust becomes...
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Website Lead Generation: Strategies That Turn Visitors into Real Enquiries
Lead GenerationGenerating Quality Leads from Your Website: Strategies for Success Most construction, glazing and home improvement companies rely on their website to generate work. The issue usually is not traffic. It...
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Business vs Brand: Are You Getting the Balance Right?
branding and designMost companies in glazing, construction and building products focus heavily on generating sales leads. But without a recognised and trusted brand, those leads cost more, convert more slowly, and often...
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Why Most Home Improvement Companies Waste Their Sales Leads
Lead GenerationSales leads should drive new work for installers, fabricators, and building product suppliers. Yet many companies in the home improvement and construction sectors still lose enquiries that could have converted...
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The Ultimate Local SEO Checklist for Businesses
SEOFor any business that relies on nearby customers, a clear and practical local Search Engine Optimisation (SEO) checklist is an effective way to improve visibility in local search and attract...
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