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Home Improvement Marketing: 30 Ideas for More Leads
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THREE-DIMENSIONAL TECHNICAL, ON-PAGE & OFF-PAGE SEARCH ENGINE OPTIMISATION
Harnessing the power of search engine marketing is something many companies struggle with but is a crucial element of the best digital marketing strategies. It’s a fact around 40,000 Google searches are processed per second in the UK. This equates to more than 3.5 billion searches per day, maintaining a 92% share of the search engine market worldwide. So, with the appetite for precise information and quality products and services increasing day by day at a rate of knots, it’s time to increase your company’s online visibility and claim your rightful position in localised organic Google searches (as well as alternative search engines).
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Affordable SEO packages
In an ever-changing world, there is no 'one size fits all' when it comes to search engine optimisation. With bronze, silver, gold and platinum packages available, our bespoke SEO packages include:
- Exclusive SEO marketing plan
- In-depth keyword research
- Competitor research & analysis
- Backlink & page load speed monitoring
- Monthly SEO performance reports
- Unmatched industry insight
The benefits of search engine optimisation
Browse through a selection of our own company blogs below and discover why our clients choose us over the competition for search engine marketing:
- Is your current website ready for Google’s Core Web Vitals Algorithm update and why should you care?
- Purplex’s performance-led approach to SEO well received at major conference
- SEO Help; Why is local traffic not finding my site?
- How vital are positions 1 to 3 on Google?
What is SEO and how does it work?
Effective search engine optimisation enables your brand, products and services to stand out amongst the crowd in the virtual marketplace. A combination of the best SEO practices makes it easier for search engines to crawl and index your website content to propel you to the top of Google, attract more eyes to your site and convert them into customers. Designed to relevant traffic to your website, our team of SEO experts will tap into your company’s hidden potential by improving crawl accessibility, user experience, content & image keyword optimisation, and more.
Get In TouchDedicated team of search engine optimisation consultants
Tailoring unique content for construction, building products, and home improvement industries, our in-house team of SEO specialists are unrivalled in their passion and knowledge to identify the most effective strategies and techniques to build your brand whilst positively impacting your revenue stream. An eclectic tribe of professionals who work and play together, and live search engine marketing.
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Our ... process
Step 1
Our SEO Services
We start with the foundations. Our team carries out full site audits, improves site speed, makes your website mobile-friendly, and handles migrations. It’s all about giving your business a solid technical base to grow.
Step 2
SEO Consultants
We work closely with you on keyword strategy, writing effective meta titles and descriptions, and optimising your content. Our consultants focus on making every page perform better in search.
Step 3
SEO Company Expertise
Building authority is key. We run ethical link building, generate brand mentions, and manage outreach so your business gains credibility and stronger search rankings.
Step 4
SEO Packages
We offer tailored SEO packages to suit your business. Every package comes with clear monthly reporting, keyword tracking, and competitor insights, so you always know the results we’re driving.
Step 5
Ongoing SEO Strategy
SEO isn’t a one-off. We continue refining your strategy, keeping pace with Google’s updates and your business goals, so your growth never stands still.
What is SEO and how can it benefit your business?
At Purplex, we know that search engine optimisation (SEO) is one of the most effective ways to grow your online presence and reach more customers. Below, we’ve answered the most common questions businesses ask us about SEO. From what it is, to why it matters, these FAQs will help you understand how SEO works and how Purplex can deliver measurable results for your business.
Talk to Us about SEO that delivers resultsWhat does SEO stand for and what does it involve?
SEO stands for Search Engine Optimisation. It involves improving a website’s content, technical structure, and online presence so search engines like Google can understand it and show it to relevant users. At Purplex, we combine technical expertise with creative strategy to help you achieve higher rankings for the right keywords.
How is SEO different from PPC?
SEO focuses on gaining organic (unpaid) traffic by optimising your site and content, while PPC (Pay-Per-Click) is paid advertising where you pay each time someone clicks your ad. SEO delivers sustainable results, whereas PPC provides instant but temporary visibility. Purplex can help you integrate both for maximum return.
Why is SEO important for my business?
SEO improves your chances of being found by potential customers when they search for products or services you offer. Higher visibility can increase website traffic, build trust in your brand, and generate more leads and sales. Purplex’s SEO campaigns are designed to deliver measurable business growth.
What are the main types of SEO?
The main types are:
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Technical SEO – Optimising your site’s structure, speed, and usability.
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On-page SEO – Improving the content and code on your pages.
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Off-page SEO – Building authority through links, reviews, and brand visibility elsewhere online. Purplex works across all three to ensure a complete strategy.
How does SEO keep changing over time?
SEO evolves due to changes in technology, search engine algorithms, and user behaviour. Trends like AI-driven search results, mobile-first indexing, and voice search mean strategies must adapt to maintain performance. Purplex stays ahead of these changes to keep your business competitive.
Latest SEO Case Studies
See how Purplex has helped clients improve their search rankings, increase organic leads, and grow online visibility. Our case studies highlight tailored SEO strategies from technical fixes and keyword optimisation to content creation and backlink building that deliver measurable results and long-term growth.
Aquarian Cladding Systems
At Purplex, we worked with Aquarian Cladding Systems, a specialist supplier of external brick cladding, to overhaul their digital presence and boost industry visibility. By combining website design, SEO strategy, keyword research and PR campaigns, we helped Aquarian increase organic...
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Newton Waterproofing Case Study – 54% Increase in Vetted Website Leads
Newton Waterproofing case study detailing how Purplex designed and delivered a 550-page website, combined with SEO, PR, and email marketing, to generate a 54% increase in vetted website leads and significantly boost organic traffic and brand recognition within a year.
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Plasloc Case Study
Plasloc case study detailing how Purplex delivered a full marketing overhaul, including a conversion-focused website, targeted SEO, PPC campaigns, PR, and social media, resulting in a 74% increase in leads, reduced cost per lead by 27%, and stronger brand visibility...
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
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111% increase in leads with new user focused website and SEO activity for Emerald
Emerald Windows and Doors case study outlining how Purplex delivered a complete website redesign centred on user experience, combined with a targeted SEO strategy, resulting in a 111% increase in leads, consistent year-on-year growth, and higher search visibility.
Learn moreBrands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”
Ken Rhodes
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Sales Director, Dekko Window Systems
