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THREE-DIMENSIONAL TECHNICAL, ON-PAGE & OFF-PAGE SEARCH ENGINE OPTIMISATION
Search engine optimisation sits at the core of effective digital marketing, yet many businesses struggle to apply it consistently or correctly. Strong SEO requires a joined-up approach that combines technical performance, content relevance, and authority signals to meet how search engines now assess quality and intent.
Search behaviour continues to grow, with users expecting fast, accurate results that directly answer their needs. For construction, manufacturing, and B2B businesses, this means competing in crowded search results where visibility depends on site speed, structure, content clarity, and trust signals.
Our three-dimensional approach to search engine optimisation focuses on improving how your website is crawled, understood, and ranked. By strengthening technical foundations, refining on-page content, and building off-page authority, we help your business improve organic visibility across Google and other search platforms, particularly for high-intent, location-based searches.
What is search engine optimisation and how does it work?
Search engine optimisation is the process of improving how your website is discovered, understood, and ranked by search engines. It focuses on making your pages easier to crawl and index, while aligning content with real search intent so the right people find your business at the right time.
Effective search engine optimisation combines technical performance, on-page content, and authority signals. This includes improving site structure and speed, refining page content and keywords, and strengthening trust signals that search engines use to assess relevance and quality. The result is better visibility for high-intent searches, increased qualified traffic, and more opportunities to convert visitors into enquiries.
Search engine optimisation in 2026
Search engine optimisation is no longer only about keywords and rankings. Modern SEO is driven by user intent, technical performance, authority signals, and how content is understood by AI-powered search engines.
To perform well across traditional search results and emerging AI-driven platforms, your website needs clear structure, experience-led content, and trust signals that search engines can confidently rely on.
How search engines assess your website
Search engines rank pages based on relevance, quality, and intent. For construction, manufacturing, and B2B businesses, this means matching content to how decision-makers actually search at different stages of the buying process.
Matching content to real search intent
Modern search engine optimisation focuses on understanding why someone is searching, not just what they type. Common intent types in construction and B2B search include:
- Research intent: looking for explanations, standards, or guidance
- Problem-solving intent: searching for fixes, solutions, or advice
- Comparison intent: assessing suppliers, services, or options
- Commercial intent: evaluating services, capabilities, or pricing
- Buying intent: ready to enquire, request a quote, or book a call
Alongside intent, search engines also evaluate technical performance, content clarity, and authority signals to determine which pages deserve visibility.
- Technical performance: site speed, structure, mobile usability, and crawl accessibility
- Authority and trust: links, mentions, reviews, and proof of real experience
- Content formats: clear written content supported by images, video, and scannable sections
This joined-up approach allows search engines, including AI-powered results, to surface content that is useful, credible, and relevant to high-intent searches.
Search Engine Optimisation Packages
There is no single SEO approach that works for every business. Effective search engine optimisation depends on your market, competition, website condition, and growth goals. Our Bronze, Silver, Gold and Platinum SEO packages scale around your needs, resources, and level of competition.
Every package is built around a clear strategy and typically includes:
- A tailored SEO strategy aligned to your business objectives
- In-depth keyword research based on real search intent
- Competitor analysis to identify ranking gaps and opportunities
- Technical monitoring covering backlinks and page speed performance
- Monthly SEO reports with clear progress and actions
- Sector insight from specialists working within construction and B2B markets
Dedicated search engine optimisation specialists
Effective search engine optimisation relies on experience, technical understanding, and sector knowledge. Our in-house SEO specialists work with construction, building products, manufacturing, and B2B businesses to improve visibility in competitive search results.
Our approach is grounded in real-world delivery. We combine technical audits, content optimisation, and authority-building strategies with clear reporting, ongoing analysis, and measurable outcomes.
By using evidence-led methods, documented processes, and up-to-date search best practice, we help businesses build long-term organic performance rather than short-term ranking gains.
The benefits of search engine optimisation
Browse through a selection of our own company blogs below and discover why our clients choose us over the competition for search engine marketing:
Our search engine optimisation process
Step 1
Our SEO Services
We start with the foundations. Our team carries out full site audits, improves site speed, makes your website mobile-friendly, and handles migrations. It’s all about giving your business a solid technical base to grow.
Step 2
SEO Consultants
We work closely with you on keyword strategy, writing effective meta titles and descriptions, and optimising your content. Our consultants focus on making every page perform better in search.
Step 3
SEO Company Expertise
Building authority is key. We run ethical link building, generate brand mentions, and manage outreach so your business gains credibility and stronger search rankings.
Step 4
SEO Packages
We offer tailored SEO packages to suit your business. Every package comes with clear monthly reporting, keyword tracking, and competitor insights, so you always know the results we’re driving.
Step 5
Ongoing SEO Strategy
SEO isn’t a one-off. We continue refining your strategy, keeping pace with Google’s updates and your business goals, so your growth never stands still.
What is SEO and how can it benefit your business?
At Purplex, we know that search engine optimisation (SEO) is one of the most effective ways to grow your online presence and reach more customers. Below, we’ve answered the most common questions businesses ask us about SEO. From what it is, to why it matters, these FAQs will help you understand how SEO works and how Purplex can deliver measurable results for your business.
Talk to Us about SEO that delivers resultsWhat does SEO stand for and what does it involve?
SEO stands for Search Engine Optimisation. It involves improving a website’s content, technical structure, and online presence so search engines like Google can understand it and show it to relevant users. At Purplex, we combine technical expertise with creative strategy to help you achieve higher rankings for the right keywords.
How is SEO different from PPC?
SEO focuses on gaining organic (unpaid) traffic by optimising your site and content, while PPC (Pay-Per-Click) is paid advertising where you pay each time someone clicks your ad. SEO delivers sustainable results, whereas PPC provides instant but temporary visibility. Purplex can help you integrate both for maximum return.
Why is SEO important for my business?
SEO improves your chances of being found by potential customers when they search for products or services you offer. Higher visibility can increase website traffic, build trust in your brand, and generate more leads and sales. Purplex’s SEO campaigns are designed to deliver measurable business growth.
What are the main types of SEO?
The main types are:
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Technical SEO – Optimising your site’s structure, speed, and usability.
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On-page SEO – Improving the content and code on your pages.
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Off-page SEO – Building authority through links, reviews, and brand visibility elsewhere online. Purplex works across all three to ensure a complete strategy.
How does SEO keep changing over time?
SEO evolves due to changes in technology, search engine algorithms, and user behaviour. Trends like AI-driven search results, mobile-first indexing, and voice search mean strategies must adapt to maintain performance. Purplex stays ahead of these changes to keep your business competitive.
Latest SEO Case Studies
See how Purplex has helped clients improve their search rankings, increase organic leads, and grow online visibility. Our case studies highlight tailored SEO strategies from technical fixes and keyword optimisation to content creation and backlink building that deliver measurable results and long-term growth.
Plasloc Case Study
Plasloc case study detailing how Purplex delivered a full marketing overhaul, including a conversion-focused website, targeted SEO, PPC campaigns, PR, and social media, resulting in a 74% increase in leads, reduced cost per lead by 27%, and stronger brand visibility...
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
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111% increase in leads with new user focused website and SEO activity for Emerald
Emerald Windows and Doors case study outlining how Purplex delivered a complete website redesign centred on user experience, combined with a targeted SEO strategy, resulting in a 111% increase in leads, consistent year-on-year growth, and higher search visibility.
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Aquarian Cladding Systems
At Purplex, we worked with Aquarian Cladding Systems, a specialist supplier of external brick cladding, to overhaul their digital presence and boost industry visibility. By combining website design, SEO strategy, keyword research and PR campaigns, we helped Aquarian increase organic...
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Newton Waterproofing Case Study – 54% Increase in Vetted Website Leads
Newton Waterproofing case study detailing how Purplex designed and delivered a 550-page website, combined with SEO, PR, and email marketing, to generate a 54% increase in vetted website leads and significantly boost organic traffic and brand recognition within a year.
Learn moreBrands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
What Our Customers Say
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
