Caldwell have global ambitions for its specialist hardware manufacturing operation. They chose Purplex to build their profile internationally and now have achieved 40% growth year on year.
+40%
+31%
1+
Global giant Caldwell, who started life in Rochester, New York 130 years ago, are a manufacturer of specialist hardware for the window and door industry and in 2014 acquired Cotswold Architectural Products, a British supplier of friction stays with international operations.
Looking to increase its market share globally, The Caldwell Group chose Purplex to deliver an integrated marketing campaign that would also position the company as a total hardware solutions provider.
Purplex used it website development arm to provide Caldwells visitors with a great user experience which enables them to quickly find the products they are looking for.
The branding and creative team worked closely with the PR and communications teams to expand Caldwells brand recognition internationally.
"A good publicity campaign is more than just words on a page and Purplex understand this – they have integrated video, events and parliamentary visits to help us win more customers and build our brand. Purplex also recently developed a set of global core values that we have implemented across all of our manufacturing plants and distribution channels."
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”
Ken Rhodes
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Sales Director, Dekko Window Systems
