Global Brand and Introducing Innovative New Products
"A good publicity campaign is more than just words on a page and Purplex understand this – they have integrated video, events and parliamentary visits to help us win more customers and build our brand. Purplex also recently developed a set of global core values that we have implemented across all of our manufacturing plants and distribution channels."
Services Employed
Branding & Design
Consultancy
Marketing Literature
Photography
PR & Communications
Responsive Web Design
Video Filming & Editing
The Client
Global giant Caldwell, who started life in Rochester, New York 130 years ago, are a manufacturer of specialist hardware for the window and door industry and in 2014 acquired Cotswold Architectural Products, a British supplier of friction stays with international operations. Looking to increase their market share globally, The Caldwell Group chose Purplex to deliver an integrated marketing campaign that would also position the company as a total hardware solutions provider.
The Results
40% growth year on year in key areas of the business since appointing Purplex
31% increase in followers on LinkedIn in the last nine months
How can Purplex help you?
The Marketing Agency For The Construction Industry
Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic consultancy, and has grown to offer traditional and web integrated marketing services.
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