Caldwell have global ambitions for its specialist hardware manufacturing operation. They chose Purplex to build their profile internationally and now have achieved 40% growth year on year.
+40%
+31%
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Global giant Caldwell, who started life in Rochester, New York 130 years ago, are a manufacturer of specialist hardware for the window and door industry and in 2014 acquired Cotswold Architectural Products, a British supplier of friction stays with international operations.
Looking to increase its market share globally, The Caldwell Group chose Purplex to deliver an integrated marketing campaign that would also position the company as a total hardware solutions provider.
Purplex used it website development arm to provide Caldwells visitors with a great user experience which enables them to quickly find the products they are looking for.
The branding and creative team worked closely with the PR and communications teams to expand Caldwells brand recognition internationally.
"A good publicity campaign is more than just words on a page and Purplex understand this – they have integrated video, events and parliamentary visits to help us win more customers and build our brand. Purplex also recently developed a set of global core values that we have implemented across all of our manufacturing plants and distribution channels."
