Shelforce wins Kings Award and reaches 79 million people with Purplex PR & Comms strategy

Purplex helped longstanding PR client not only enter and win the King’s Award for Enterprise but also secured national TV, radio and press coverage, promoting this success far and wide.

The Results

To give this fantastic news the real royal seal of approval, we dedicated our time to organise not just press coverage but radio and TV interviews to help this incredible story reach new heights. We achieved the following results for this campaign:


million people reached across the UK


pieces of coverage secured


million TV audience

About Shelforce

Shelforce is a window, door and fire door manufacturer which specialises in providing high-quality PVCu and aluminium products to local authority building projects in the West Midlands. Innovation through diversity is a key focus for this company which employs 30 people of which 75% have a disability.

The Challenge

As a company with tremendous ambition, Shelforce were incredibly keen to enter the prestigious King’s Award in the hope of receiving recognition for the hard work and dedication carried out by the entire team day after day.

Howard Trotter being interviewed by film crews

Our Solution

We have been supporting Shelforce with its PR activity and award entries for more than five years, so we were more than happy to support them with their application for this once in a lifetime opportunity.

Our PR and marketing team completed the 7000+ word entry form, attended a King’s Award training day in the midlands and, when the fantastic news came through that the team had won, organised a press day on the morning of the official announcement.

As a result of a carefully planned and executed press strategy and successful media liaison, our PR team secured film crews from BBC Midlands Today and ITV Central who covered the story for primetime news slots later that evening.

Radio interviews on Greatest Hits Radio west midlands, BBC west midlands were also organised and planned in line with the official launch date.

To help spread the incredible news to an even bigger audience, our team also drafted a press release which was distributed among both the national and glazing press. As a result, it was featured on the BBC news website and received widespread national, local and industry specific coverage.

Shelforce company logo
"The King’s Award for Enterprise is an amazing victory for Shelforce. Ten years ago the company was close to closure so it’s been a real win for the team. Purplex has been telling our story and raising our profile so much in the last five years, so it made sense to get their support with the award entry and publicising our success. The team at Purplex has truly become a part of the Shelforce family and I honestly don’t believe we would have considered entering this award if it wasn’t for them."
Howard Trotter, Business Manager at Shelforce

How can Purplex help you?

    By submitting your details you confirm that you agree to the storing and processing of your personal data by Purplex Marketing as described in the privacy statement.