Back
10 steps to greater PR coverage
It’s a known fact that businesses that actively engage in marketing and strategic communication tactics are more likely to grow. With its ability to shape perceptions and build credibility, PR is a cornerstone of all marketing endeavours and will result in more sales and better profit margins.
But how can you secure the PR coverage you need? Journalists receive hundreds of press releases every day, so you need to be able to cut through the noise and deliver the quality content they’re looking for.
The Purplex PR team works with journalists on a daily basis and we have created 10 tips that will help you enjoy greater PR coverage:
10 Steps to Greater PR Coverage in 2025
1. Offer genuine exclusives
Securing an exclusive is still top-tier. Journalists favour unique content that boosts their publication’s authority. Just don’t share it elsewhere—once exclusive, always exclusive.
2. Use strong, current statistics
90% of journalists favour data-led releases.
Commission surveys or publish findings—survey-based content places your brand as a thought leader.
3. Prioritise real news
Only pitch content that hasn’t been published publicly. ‘Newness’ drives coverage.
4. Deliver quality visuals
High-resolution images or infographics can significantly improve pickup—many outlets can’t afford in-house photographers.
5. Show creativity and relevance
Tailor each pitch. Data-led, niche storytelling beats generic blasts. It aligns with PR trends emphasising data‑driven campaigns.
6. Leverage endorsements
Celebrity, influencer or even MP quotes add credibility. Plan media events around them for broader coverage.
7. Emphasise human interest
Add relatable storylines: turning “product launch” into “founder overcomes challenge to launch” can shift tone and coverage potential.
8. Piggyback topical themes
Connect your story to current events. Align with cultural, political or sports moments to ride momentum.
9. Respond quickly
95% of journalists use fast replies to meet tight deadlines. Keep resources ready for same‑day follow-ups.
10. Build genuine relationships
73% of journalists reject irrelevant pitches. Nurture tailored and respectful outreach—schmoozing works, but relevance wins.
Ready to increase your PR coverage and get your brand in front of the right media? Speak to our in-house communications experts today—contact Purplex or call us on 01934 808132.
This entry was posted in PR
