Are your potential customers choosing you?

November 2, 2025

Building your brand helps people remember you when they need a trusted installer, supplier or contractor. Buyers have endless choices today, so they look for names that feel familiar and safe. If your brand is weak, hidden or inconsistent, you make it easy for them to choose someone else.

Andrew Scott, CEO of Purplex Marketing, shares how companies in construction, glazing and home improvement can build a stronger brand that wins more work.

Building Your Brand Starts With Trust

You win more work when people trust your name. It’s how we choose our phones, cars, clothes and even our morning coffee. We go with what feels right and what we believe in.

• Strong brands feel familiar.
• Familiar brands feel safer.
• Safe choices win more orders.

In our sectors, that means more quotes, better margins and more repeat work. A weak brand forces you to compete on price. A strong brand puts you at the front of the queue.

Simple ways to build trust

• Show your projects, reviews and people.
• Be consistent with your website, vans, email signatures and social posts.
• Use clear, simple messages your customers can understand.

When your name is familiar, people feel more confident contacting you. That confidence carries through into higher-quality enquiries.

Building Your Brand Means Being Seen

Years ago, reaching customers was simple. A few magazines, some leaflets and a bit of local advertising would do the job. Today, people jump between hundreds of channels every single day.

Think about your customers:

• Facebook or Instagram in the morning
• Radio on the school run
• Email and LinkedIn at work
• Use Google search when researching products
• Netflix or YouTube in the evening
• WhatsApp for everything else

If your brand is missing from these touchpoints, your competitors will take the lead. They fill the gaps where you could have been visible.

Ways to stay visible

• Post frequent project updates on social media.
• Keep your website updated with new content.
• Use Google Business Profile for photos, updates and reviews.
• Run targeted ads where your customers spend time.

Visibility wins attention. Attention turns into enquiries.

Traditional Channels Still Matter

Digital marketing is powerful, but old-school channels still work well, especially for homeowners and trade buyers.

• Billboards and vans keep your name in front of local customers.
• Magazines and direct mail create trust and stay in homes for months.
• Radio ads reach people in the car and on-site.

The strongest brands combine digital and traditional channels. It keeps you present all day, every day.

Next Steps to Keep Growth Moving

Think of your brand like the frame of a house. If the frame is strong, everything you build on top of it holds up. If it’s weak, every part of your marketing works harder for smaller results.

Start simple:

• Make your name easy to recognise.
• Share clear messages everywhere your customers look.
• Update your website and Google profile often.
• Use a mix of digital and traditional channels.

Small steps done often create big gains over time.

Talk to Purplex About Building Your Brand

If you want to improve how people see your business and bring in stronger enquiries, we can help. Tell us what you sell, who you want to reach and where you work. Our team will review your brand, website and campaigns, then give you a clear plan to move forward. Contact us via our contact page, email grow@purplexmarketing.com, or call 01934 808132.

You Might Like to Read Next

If you found this helpful, here are more guides on building your brand and improving your marketing.

• Building Your Brand Awareness – How to stay in front of customers across print, digital and PR.
• Why Trust Is the Most Important Part of Your Marketing Mix – Why trust drives more enquiries and better-quality leads.
• The Importance of Building a Trusted Brand in the Age of Information Overload – How to stay credible when buyers face constant information.
• Business vs Brand: Are You Getting the Balance Right? – How to balance sales activity with long-term brand strength.

About the Author – Martyn East

As an SEO Executive at Purplex, I help build product brands, home improvement firms and construction companies with building your brand online. My work covers audits, content, campaigns and reporting that make it easier for the right customers to find you and choose you. For practical support, speak to our SEO services team.

Connect with me on LinkedIn or read more of my articles: Martyn East.

 

This entry was posted in Marketing Strategy