Back
YouTube Marketing: Do YouTube?
YouTube Marketing: Why It Pays to Be Present in 2025
YouTube marketing is no longer a nice-to-have. In 2025, it’s one of the most effective ways to attract, inform and convert your audience, especially in competitive B2B and home improvement sectors. If you’re not using YouTube as part of your content strategy, you’re leaving attention, traffic, and leads on the table.
Why YouTube Still Leads the Way in 2025
Once seen as a channel for hobbyists, YouTube has grown into the second-largest search engine in the world. In the UK, the average user now watches 39 minutes of YouTube content every day. That translates to 14% of all video viewing time, overtaking traditional broadcasters like ITV. As Shorts hit 200 billion daily views worldwide, and explainer videos remain the most popular format for marketers, the message is clear: YouTube still dominates viewer attention and buyer intent.
At its best, YouTube content helps potential customers solve problems and understand your offer. It’s a trust-building tool that’s search-optimised, widely accessible, and increasingly expected. Buyers are actively searching for answers, and if your business isn’t showing up with useful video content, someone else is.
2025 YouTube Marketing Statistics
Here’s a snapshot of the latest platform data:
| Metric | Value |
|---|---|
| Global active users | 2.7 billion |
| Daily views on YouTube Shorts | 200 billion |
| UK average viewing time per user | 39 minutes/day |
| YouTube share of total UK video time | 14% |
| % of marketers using explainer videos | 73% |
| % of marketers increasing video budget | 93% |
These numbers reflect YouTube’s central role in how people discover, learn and engage with brands, especially through short-form and how-to content.
Don’t Chase Viral. Focus on Value.
Not every video needs to go viral. In fact, trying to make content go viral usually backfires. What works better is a video that solves a specific problem. Think short, relevant, and instructional: a walkthrough of how your product works, a before-and-after showcase, or a quick Q&A addressing common buyer objections.
The goal is to position your business as a trustworthy authority. Short videos under two minutes are ideal for demonstrating knowledge while respecting your viewers’ time. If you’ve got a lot to say, break it into a series. You’ll hold attention longer and increase visibility across multiple search terms.
A professional editing setup showing a video project in progress, used in YouTube marketing and content production.
Keep Your Production Simple but Sharp
You don’t need a film crew, but you do need clarity. Use a stable camera, a proper microphone, and basic lighting. Edit out waffle. Add subtitles. Choose a strong thumbnail. Think like your viewer: if it looks and sounds unprofessional, it reflects badly on your business. A few simple upgrades can make a huge difference in watch time, shares, and conversions.
B2B Buyers Watch Video Too
While platforms like Instagram and TikTok focus on quick entertainment, YouTube remains the go-to for informative content, especially for B2B, construction, trade, and professional services. Business owners search YouTube to research products, compare suppliers, and understand new techniques. If you’re not there, they’ll find your competitors instead.
Related Reading from Purplex
If you’re looking to build a smarter video strategy, it’s worth exploring our full video production services, including 360 virtual tours, explainer content, and studio shoots. You may also want to read our guide on adapting to third-party cookie changes, which affects how your video marketing data can be tracked and optimised. For more integrated campaigns, explore our services in content marketing, SEO, and social media.
Ready to Turn Video Views into Business?
YouTube marketing isn’t about chasing trends; it’s about consistency, clarity, and commercial focus. The strongest video strategies begin with a single, helpful clip that answers a real customer question. From there, short, structured content builds trust and visibility, especially when it’s professionally produced and distributed with purpose.
At Purplex, we don’t just make videos, we produce results. Our dedicated video production team offers a complete, end-to-end service designed to maximise your reach and impact across YouTube and beyond. From concept, scripting and storyboarding to full studio or on-location filming, we create content that turns browsers into buyers.
Our in-house studio is equipped with professional-grade cameras, sound, and lighting, supported by advanced post-production capabilities including motion graphics, animation, and subtitles. Whether it’s explainer videos, 360° virtual tours, social media clips or event coverage, we deliver visual content that performs.
We also know that a video without distribution is just noise. That’s why we integrate your videos into broader campaigns, optimised for YouTube, embedded on your website, and promoted through social media, digital PR, and targeted advertising. Every video is created with your marketing goals in mind.
Explore our full service here:
👉 purplexmarketing.com/video-production
If you need support planning, producing or distributing video content that works, talk to the team at Purplex. Let’s create something your customers actually want to watch.
📞 Call us on 01934 808132 📧 Or email grow@purplexmarketing.com
This entry was posted in Video
