Exploring the advantages of personal branding for UK construction companies
As construction marketing consultants with years of experience advising companies on their marketing strategy and approach, we’d like to take a closer look at personal branding. We believe that a strong personal brand can have an incredible affect on a construction business and we think it’s high time that the industry realises its potential.
Read on for more.
What is personal branding?
Personal branding is proactively sharing what you stand for as an individual including your experiences, skills and values. It can help a person within a specific industry to establish credibility, build trust and improve their visibility to a specific target audience.
An effectively managed personal brand can result in new business opportunities, individual growth and increased influence within their industry.
Why is personal branding relevant to construction companies?
While many construction companies successfully market themselves and their products, customers are often left unaware of the person behind the brand and in many cases the personal element is arguably the most important.
Ultimately, people buy from people, and if you can link a strong personality to your company, this can help customers to better identify with your brand and makes them more likely to do business with you.
When we look at Richard Branson, we see a perfectly executed example of how an individual can help to strengthen the reputation of a company profile. Thanks to the many years committed to building his personal brand alongside the product and company, Virgin has achieved record-breaking success. Nowadays, a quick Google search of Branson’s name and you’ll be inundated with streams of social media content, press articles, books and video content. Each one is likely to reference Virgin and so, just like it’s founder, the company is known far and wide.
The benefits of personal branding for construction businesses
Drawing inspiration from Branson can help excel businesses throughout the industry even further. When the face of a company, establishes a personal brand it provides a strong, authentic identity that customers can connect with.
Your expertise and dedication become synonymous with your business, instilling confidence in the products and services on offer.
Plus, personal branding allows you to share unique stories, values and passion for the industry which helps create a sense of authenticity and credibility setting them apart from competitors.
What marketing techniques can you use to build your personal brand?
But what is the best way to build your own personal brand? Thought leadership content, where you comment on industry developments and offer expert opinions is a great place to start. As an example, there’s lots happening in the construction industry regarding the Future Homes Standard and by sharing your views on this subject and how it impacts the sector will help to build your own personal reputation.
As for digital marketing channels, social media is a no brainer, it’s a gamechanger when it comes to personal branding and can lead to great results when done correctly. LinkedIn, is arguable the most powerful platform from a B2B industry perspective, overtaking Twitter.
Also consider a multi-channel approach which includes traditional marketing like public relations and live events as well as video content. In some instances, you may even be able to repurpose and repackage the content to make sure your key messages reach as many people as possible. For instance, an article in the construction press sharing your views on the Future Homes Standard, could be turned into a talking head video that you repost on your social channels and even a white paper that can be downloaded from your website. To spread the message even further, you could explore opportunities to speak at construction industry events or host a roundtable or media conference at your headquarters.
Choosing the right construction marketing consultants for your marketing needs
We understand that, for some people, this kind of self-promotion can be uncomfortable at first but try not to lose sight of how powerful this type of publicity is and how it will ultimately take your company to new heights.
At Purplex, we’ve worked with hundreds of clients as their marketing partner of choice to help elevate their marketing strategies in order to build their reputation and increase brand awareness. If you’re looking for a way to cut through the noise and have real impact, get in touch with our team of marketing experts today.
With marketers in search engine optimisation (SEO), pay per click (PPC), public relations, website design, email marketing, social media, graphic design, video production and photography we can support you with your construction marketing strategy – so, what are you waiting for?