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Video for Your Digital Marketing in 2025
Video for your digital marketing is now one of the most effective ways to attract attention, build trust, and convert customers online. Andrew Scott, Managing Director of business and marketing consultants Purplex, explains why video should be at the centre of your marketing strategy in 2025.
Why video for your digital marketing matters in 2025
Recent data shows that video content is consumed by over 92% of internet users every week, with 88% of marketers reporting a positive ROI from video campaigns. Platforms such as TikTok, Instagram Reels, and YouTube Shorts have changed audience behaviour, making short, engaging videos a key driver of brand awareness and sales.
Video now plays a direct role in SEO, helping websites appear in video-rich results and increasing time on site, both strong ranking signals.
Showcasing your brand and services
A professionally produced video can showcase your business, demonstrate your products or services, and share your story in a way that text and images alone cannot. It helps you connect emotionally with your audience, building trust and credibility.
At Purplex, our Video Production team works with clients to create:
- Product demonstration videos
- Customer testimonial videos
- Behind-the-scenes and meet-the-team features
- Event coverage and promotional videos
- Animated explainer videos
Integrating video into your social media strategy
Social media platforms now prioritise video in their algorithms, giving businesses an opportunity to reach more people organically. Whether it’s live streaming an event or posting an attention-grabbing short video, social platforms reward engaging, shareable content.
Our Social Media services include video content creation, platform-specific optimisation, and paid ad campaigns that use video to drive leads and conversions.
Combining video with your website and SEO
Embedding video on your website can increase the time visitors spend on your pages and improve conversion rates. Videos can also be optimised for Google search, giving you additional ranking opportunities.
Through our Web Design and SEO services, we ensure your video content is not only high-quality but also strategically placed and fully optimised.
Purplex – delivering results through video
Our in-house video studio in Bristol is equipped with the latest cameras, lighting, and editing software. Whether you need a TV advert, a series of social media clips, or a corporate brand film, we can manage the entire process from concept to distribution.
Our experienced crew can film on location anywhere in the UK or overseas, producing video that resonates with your audience and achieves your business goals.
How can video for your digital marketing improve results?
These frequently asked questions about video for your digital marketing explain how it can improve engagement, boost visibility, and increase conversions. Each answer offers practical advice to help you understand how professional video can support your wider marketing strategy and deliver measurable results.
How does video help SEO?
Video increases on-page engagement and dwell time, which are positive ranking signals for Google. Well-optimised videos can also appear in search results and drive traffic directly.
What types of videos work best for businesses?
Product demos, customer testimonials, how-to videos, and brand storytelling pieces are all effective. The key is to match the video format to your audience’s needs.
Can Purplex manage my entire video project?
Yes. From scriptwriting and filming to editing and distribution, our team delivers end-to-end video production and marketing.
You might like to read
If you found this useful, these recent posts offer more ideas on how video, branding, and tech can boost your digital marketing:
- Why video marketing is essential for building an outstanding brand – explore how video shapes brand presence.
- Do you-Tube – evaluate the value of YouTube in your marketing mix.
- How web technology has transformed in the last two years – learn how tech trends affect digital strategies.
- The secret to digital marketing success in 4 steps – get practical, step-by-step tips for better results.
Start using video for your digital marketing today
Ready to make video for your digital marketing a key driver of engagement and conversions? Reach out to us:
- Email us at grow@purplexmarketing.com and we’ll respond within one business day.
- Book a quick chat via our contact page we’ll get back to you in 24 hours.
- Call us directly on 01934 808132 to speak with a member of the video team.
About the Author – Martyn East
As an SEO Executive at Purplex Marketing, I focus on the crossover between SEO and video marketing, ensuring video content is not just creative but also structured to rank, engage, and convert. My role involves making sure videos work hard in search engines as well as on social platforms, turning attention into measurable business results. By combining technical SEO with content strategy, I help businesses use video as a tool for visibility, trust, and growth.
Connect with me on LinkedIn or read more of my articles: Martyn East.
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