Established over 40 years ago, Droylsden Glass had a solid reputation within their local target market, but knew they needed to have a strong digital presence to compete in this online age.
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Founded in 1982, Droylsden Glass is a family-run business that provides a wide range of home-improvement products and services to homeowners across Greater Manchester and beyond. An ambitious award-winning company that values its customers, staff and local community.
Back in 2018 Droylsden Glass engaged Purplex to take their marketing up a gear. Needing help to achieve a strong digital presence, they wanted to update their website and online visibility to meet their lead generation goals. On top of this the directors wanted to continue to cement and further raise awareness of their established brand locally.
They had worked with a local marketing agency for one year but were impressed by Purplex’s many years of proven experience and expertise in the home improvement and glazing sector. After many years of consistently achieving great results for Droylsden Glass, Purplex is still their marketing partner of choice and they have just signed another 12-month contract.
The foundation of any digital marketing strategy involves improving the digital presence of a company which is exactly what we did. We developed a user experience (UX) focused and mobile friendly website designed to convert visitors into enquiries. This was followed by a modernised Search Engine Optimisation (SEO) strategy to drive organic website traffic.
Drawing on our many years of industry experience, we enhanced the company’s social media channels and created bespoke Google Pay Per Click campaigns. We entered and won several awards on their behalf and helped to manage their reputation by responding to reviews.
This has all resulted in increased awareness and trust in their brand and the generation of high quality leads.
Delivering
We then worked to continuously improve engagement, conversion to enquiry, lead generation, brand awareness, trust and their visibility.
"We engaged Purplex due to their reputation in the home improvement sector, we’ve worked in partnership with them ever since achieving some amazing results. The team really understood not just our business objectives but also knew how to help us achieve them. Plus, they have fantastic knowledge of our market, target audience and our products as well as the wider supply chain. Purplex is now working on a new updated website for us, we can’t wait to see the results the strategy delivers"
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