Crittall Windows rebrand by Purplex: heritage cues, modern typography and a bold black and orange palette
Crittall Windows has been a leader in steel windows and doors for 175 years, recognised across the construction industry for quality, innovation and iconic black-framed designs. To refresh its visual identity, Crittall turned to Purplex Marketing for a logo rebrand that honours its heritage while presenting a modern face.
Crittall wanted a logo that reflected its history and Art Deco roots while remaining contemporary and versatile across digital, print and signage. The goal was a subtle evolution that strengthened brand recognition and reinforced the company’s position as an innovator in the market.
Purplex guided the rebrand from research and concept to launch:
To launch the new identity, Purplex also produced a corporate video for the Crittall website, highlighting the brand’s heritage, innovation and product range. A press release was distributed to announce the rebrand, generating industry coverage and ensuring customers and partners were informed.
The project built on Purplex’s long-standing experience managing PR and marketing for Crittall, ensuring the rebrand was both authentic and strategically aligned with business objectives.
The rebrand signals a company ready to scale, innovate and enhance its offering while staying true to 175 years of heritage.
"The new logo is a subtle but important evolution. For our customers and partners, this rebrand reinforces our commitment to quality, service and innovation. They can expect the same expertise, with an even greater focus on pioneering products and sustainability."
Purplex helps businesses across the construction and fenestration sectors deliver measurable growth through marketing and creative campaigns. From brand development and logo design to PR, video and digital strategies, we strengthen visibility and performance.
If you are looking to refresh your brand and connect with your audience, contact Purplex here.
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”
Ken Rhodes
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Sales Director, Dekko Window Systems
