Plasloc get 74% more leads generated at 27% less cost per lead

About Plasloc

Founded in 2007, Plasloc specialises in supplying unique hoarding solutions for major infrastructure and construction projects. The Newton-Abbot based company’s incredibly versatile, innovative, cost-effective, and sustainable hoardings solution is designed for quick installation and easy removal.

Plasloc has extensive experience working at airports, rail, government buildings and healthcare, and recent projects worked on include Club Wembley, White City Living, a major regeneration development in the heart of West London; Channel 4s head office refurbishment; St Thomas’s Hospital; and the University of Cambridge, which was part of a £1bn development.

The Challenge

Plasloc were struggling to get traffic to their existing website let alone generate any leads from it. They also needed to raise awareness of the business to key decision-makers in their target market.

Our Solution

Puplex built a new website that was built to convert visitors into customers with the use of UX principles. The SEO campaign also increases their organic traffic from their target market. Our PPC team took over their paid digital marketing resulting in a big decrease in cost per lead for their budget. The PR and Social media teams boosted the Plasloc brand’s visibility resulting in them becoming a well known brand in the industry.