Plasloc Hoarding and Screening Innovations

"Purplex industry knowledge comes through in everything they do. It means we can target the right people through our PR and connect with the right people over social media. These, and an increase in organic traffic to our website, has ultimately helped us to get more business."

Leigh Matthews, Director

Services Employed

Content Marketing

Email Marketing

Pay per Click

PR & Communications

Responsive Web Design

Search Engine Optimization

Social Media Marketing

The Client

Founded in 2007, Plasloc specialises in supplying unique hoarding solutions for major infrastructure and construction projects. The Newton-Abbot based company’s incredibly versatile, innovative, cost-eeffective, and sustainable hoardings solution is designed for quick installation and easy removal.

Plasloc has extensive experience working at airports, rail, government buildings and healthcare, and recent projects worked on include Club Wembley, White City Living, a major regeneration development in the heart of West London; Channel 4s head office refurbishment; St Thomas’s Hospital; and the University of Cambridge, which was part of a £1bn development.

Plasloc appointed Purplex as their marketing agency back in 2017. Over the years Purplex has delivered a strategy to increase brand awareness and drive direct enquiries through a mix of PR, email campaigns, social media and SEO, along with a website rebuild.

The Results

  • 74% Increase in Organic Traffic as a result of SEO strategy Q1/2020 v Q1/2018
  • 74% More leads generated at 27% less Cost Per Lead for Google ads campaigns Q1/2020 v Q1/2019
  • 28% Increase in vetted contact forms Q1/2020 v Q1/2019
  • 8000 Targeted connections on LinkedIn made in 24 months

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    The Marketing Agency For The Construction Industry

    Purplex Marketing is a full-service marketing agency serving the construction, building products, property and home improvement industries. Launched in 2004, Purplex began as a strategic marketing consultancy, and has grown to offer traditional and web integrated marketing services.

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