Plasloc get 74% more leads generated at 27% less cost per lead

Plasloc needed to increase the effectiveness of its marketing efforts in order to increase marketing ROI. Fast forward a couple of years and the brand now challenges at the top of their industry.

The Results

74% More leads generated at 27% less Cost Per Lead for Google ads campaigns


increase in organic traffic


Increase in vetted contact forms


Targeted connections on LinkedIn made in 24 months

About Plasloc

Founded in 2007, Plasloc specialises in supplying unique hoarding solutions for major infrastructure and construction projects. The Newton-Abbot based company’s incredibly versatile, innovative, cost-effective, and sustainable hoardings solution is designed for quick installation and easy removal.

Plasloc has extensive experience working at airports, rail, government buildings and healthcare, and recent projects worked on include Club Wembley, White City Living, a major regeneration development in the heart of West London; Channel 4s head office refurbishment; St Thomas’s Hospital; and the University of Cambridge, which was part of a £1bn development.

The Challenge

Plasloc were struggling to get traffic to their existing website let alone generate any leads from it. They also needed to raise awareness of the business to key decision-makers in their target market.

Our Solution

Puplex built a new website that was built to convert visitors into customers with the use of UX principles. The SEO campaign also increases their organic traffic from their target market. Our PPC team took over their paid digital marketing resulting in a big decrease in cost per lead for their budget. The PR and Social media teams boosted the Plasloc brand’s visibility resulting in them becoming a well known brand in the industry.

"Purplex industry knowledge comes through in everything they do. It means we can target the right people through our PR and connect with the right people over social media. These, and an increase in organic traffic to our website, has ultimately helped us to get more business."
Leigh Matthews - Director

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