In today's unpredictable economic climate, developing a comprehensive brand strategy has never been more crucial for construction, fenestration, and home improvement companies looking to stand out in an increasingly competitive...
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Keith Sadler, Managing Director of Vista Panels and long-standing Purplex client, has announced his retirement after 30 years with the composite door manufacturer. During his time at Vista, Keith led...
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CEO of Purplex Marketing, Andrew Scott discusses the potential dangers of relying solely on AI-generated content for brand marketing and argues that, while it’s a powerful tool, AI must be...
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The recent Budget announcements have created significant challenges for UK businesses, particularly in the construction and home improvement sectors. With increased National Insurance costs, higher minimum wage requirements, and...
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In today's digital landscape, your customers are increasingly turning to AI to find solutions. Generative Engine Optimization (GEO) - the art of being visible in AI-powered search results - has...
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In a world saturated with digital ads, brand building has increasingly emerged as a cornerstone of successful marketing. Although digital marketing trends have evolved, brand building has maintained its relevance,...
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Andrew Scott, our Founder and MD predicts this week’s Budget will have a significant impact on businesses already struggling with rising costs. Although the first Labour government financial statement in...
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As the UK's leading specialist agency in the home improvement, building products and construction industries, we have made a significant £450,000 investment in the latest cutting-edge marketing technology. This substantial...
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As we approach 2025, the marketing landscape is evolving at a rapid pace. Strategies that worked just a few years ago are no longer effective, making it crucial for businesses...
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We are proud to announce that we have been shortlisted in the ‘Investment’ category of the South West Business Awards 2024. The awards have been created to celebrate the very...
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We would like to send congratulations to several of our clients following nominations for a series of major awards. No less than six of our partnered firms have been nominated...
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In today's competitive landscape, effective home improvement marketing is crucial for companies looking to stand out and attract new customers. Whether you're a small local contractor or a large national...
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