Have you got a Google My Business profile?

Have you got a Google My Business profile? If not, prepare to lose a chunk of your local leads to those that do!

As digital marketers, we firmly believe that all businesses should have a Google My Business (GMB) profile. Whether your business is large or small, a verified and fully optimised profile will help to bring potential customers to your website.

Did you know, according to a recent report, 4 in 5 consumers conduct local internet searches.

If you don’t have a GMB profile, it’s less likely you’ll appear in local search results. This could potentially lead to you to missing new leads and sales.

    What are the benefits of having a Google My Business profile?

    There are heaps of benefits of having a verified Google My Business profile. These range from managing online reviews to free advertising and brand awareness.

    GMB provides a physical presence for your business on the internet, essential for optimising your online visibility.

    Through GMB, you can work in tandem with your other online profiles such as third-party review sites, social media, and business directory listings, to help maintain NAP consistency.

    Not your bog standard profile

    Google My Business is not just a bog standard online profile. There are many other features which will entice click-throughs to your company website. These include but are not limited to:

    • Google Posts – these are displayed in the GMB listing for 7 days, ideal for special offers and breaking news announcements etc.
    • The ability to upload photos of your products, services, team, and showroom.
    • Managing and responding to Google reviews from your customers – Google encourages responding to all reviews, whether good or not so good, as reviews can have an impact on how your company website and GMB is ranking in Google Search.
    • Google Insights – these can range from weekly, monthly, and quarterly user engagements statistics to data collected from Insights including Photo Views, Website Clicks, and Phone Calls

    Google My Business in a nutshell

    Essentially, a Google My Business profile allows your business to be highlighted to a wider audience in Google search results, as well as in Google Maps. As the internet continues to play an increasingly important role in our personal and professional lives, a GMB profile is more important than ever.

    Local SEO tips at your fingertips!

    Here at Purplex, we have a team of over 65 digital marketers with tonnes of experience in local SEO, brand awareness and most notably, Google My Business setup and optimisation.

    For more information on Google My Business and how Purplex can help grow your business digitally, give us a call on 01934 808132 or send us an online message.

    This entry was posted in Digital Marketing

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