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A day in the life of… A Social Media Executive
My day typically starts with a very impressive karaoke session on my drive to the office ???? I’m then ready to get the day started and step into the world of social media.
My first task is to check the overnight notifications across all the client accounts, as well as my own (@FernPurplex, follow me). I then move on to scheduling in the day’s content and working on forward plans, promoted posts, reports and doing further research to make sure Purplex stay on top of the game when it comes to Social Media.
Who do you work with on a day-to-day basis?
One of the great things about my role is that it enables me to work with most departments within the company. I work with the PR team, making sure our content runs smoothly alongside one another, keep up to date with any onsite changes from the Web team, and work closely with the Account Managers on updates direct from the client. Communication is key! ????
Beth, our Digital Marketing and Social Media Administrator, has recently come on board and has become my ‘right-hand woman’ ???? helping me with everyday tasks as well as taking on her own clients. She also keeps me sane by keeping our ‘fruit bowl’ topped up. (This is normally full of things a little less healthy than fruit.)
What programmes do you and your team use to undertake your work?
Hootsuite is an absolute essential for us in the Social Media department. It allows us to directly schedule to Facebook, X formerly Twitter, LinkedIn and Instagram while keeping an eye on all the accounts at the same time. ????
Why do you love working at Purplex?
The people and the company culture! Everyone who works at Purplex is super supportive, and there are always opportunities to try new things, learn and get really stuck in. Our mutual love for a trip to the pub is also a massive bonus ????
Purplex Marketing was founded in 2004 by Andrew Scott, who previously worked in a number of successful businesses in the building products and home improvement sectors. Purplex has grown by at least 34% every year and now boasts a large clientele of customers located across the UK and Europe.
Want Purplex to run your social media properly?
If you want consistent content, better engagement, and campaigns that actually support leads and sales, speak to our team. Start with our Social Media service, or explore SEO, PPC, PR & Communications, Web Design, E-commerce, Filming & Video Production, Design & Branding, and Marketing Consultancy. For multi-channel lead capture and follow-up, ask about LeadTracker.
Call 01934 808132, email grow@purplexmarketing.com, or use our contact form and we’ll point you to the right team.
You might also like to read
If you enjoyed the behind-the-scenes view of a Social Media Executive, here are a few related reads on social media strategy, platform changes, and common mistakes.
- The beginners guide to social media – A solid starting point on why social media matters and how to approach it with purpose.
- Facebook’s latest news feed change (and how it affects your social strategy) – Useful context on platform shifts and what they mean for reach and content planning.
- Don’t ignore the power of Instagram for businesses – Practical reasons Instagram belongs in the mix, plus what to post and why.
- 7 deadly social media sins – Common mistakes that quietly kill performance, and what to do instead.
About the Author – Martyn East
Martyn East is an SEO Executive at Purplex Marketing, working across content strategy, technical audits, and on-page optimisation to help brands win visibility in competitive search results. He collaborates closely with the Social Media, PR and Web teams to make sure campaigns are joined up, measurable, and supported by content that matches real search intent.
Connect on LinkedIn or read more: Martyn East.
This entry was posted in Digital Marketing
