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Leading structural waterproofing company re-signs with Purplex
Choosing the right waterproofing marketing agency is crucial for companies in the specialist construction sector. Newton Waterproofing’s decision to renew their contract with Purplex demonstrates the value of working with a waterproofing marketing agency that understands industry complexities. This renewal validates our position as the leading waterproofing marketing agency serving the UK construction and building products sectors, with proven expertise in delivering results for technical B2B businesses.
Newton Waterproofing Renews Marketing Partnership
Newton Waterproofing, the UK’s leading independent designers and suppliers of guaranteed waterproofing systems, has signed back up with Purplex for 2021. The Tonbridge-based company, which has been leading the way in the waterproofing industry for over 170 years, appointed the leading full-service marketing agency in 2019.
Marketing Success in the Waterproofing Industry
In that time, Purplex has provided a winning PR and digital marketing strategy and designed and built Newton’s comprehensive 550-plus page website, which was launched last year.
Client Results and Testimonial
MD Warren Muschialli explained why Newton Waterproofing renewed its partnership:
“Purplex have really shown their worth since we started working with them and they did a fantastic job on our website. They have helped us increase our brand exposure and delivered consistent results.
“When it comes to building products, Purplex know the industry and what works, and re-signing back up was an easy decision and one we believe will help us keep pushing forward.”
Understanding the Waterproofing Market
Newton has a reputation for providing an advanced range of waterproofing materials and waterproofing systems and delivering the highest quality installations thanks to its Newton Specialist Basement Contractors (NSBCs) network.
Comprehensive Service Offering
The company also supports CPD requirements and professional development of all specifiers with RIBA Approved Live CPD Webinars and boasts a multi-award-winning recycling service.
Strategic Marketing Services for Waterproofing Companies
Purplex will be supporting Newton Waterproofing with ongoing SEO and content marketing, Google Ads, PR, and email marketing.
Why Specialisation Matters in Construction Marketing
The waterproofing industry presents unique marketing challenges that require specialist knowledge:
- Technical Product Communication – Explaining complex waterproofing systems to diverse audiences
- Regulatory Compliance – Ensuring marketing materials meet building standards requirements
- Professional Audience Targeting – Reaching architects, specifiers, and contractors effectively
- Long Sales Cycles – Nurturing prospects through extended decision-making processes
- Quality Assurance Focus – Emphasising reliability and performance in high-stakes applications
Agency Expertise in Construction Sector
Purplex’s MD Andrew Scott highlighted the importance of industry experience:
“Being at the top for over 170 years speaks for itself and as a family-run business Newton Waterproofing are a prime example of how it should be done – constantly building on their success thanks to continued investment in their ever-expanding product range and the service they provide. We’re looking forward to supporting them in 2021 to achieve even more growth.”
Long-term Partnership Benefits
The renewal demonstrates several key advantages of working with a specialist construction marketing agency:
- Industry Knowledge – Deep understanding of waterproofing market dynamics
- Technical Expertise – Ability to communicate complex products effectively
- Proven Results – Consistent delivery leading to contract renewal
- Integrated Approach – Coordinated PR, digital marketing, and web development
- Ongoing Support – Continuous optimisation and strategic development
Marketing Challenges in the Waterproofing Sector
Waterproofing companies face specific marketing challenges that generic agencies often struggle to address:
Target Audience Complexity
Successful waterproofing marketing must reach multiple stakeholders:
- Architects and design professionals
- Structural engineers and consultants
- Main contractors and subcontractors
- Property developers and owners
- Specialist waterproofing installers
💧 Specialist Waterproofing Marketing Services
Ready to work with a proven waterproofing marketing agency?
Our industry-specific services include:
🏗️ Technical Website Development
Comprehensive websites showcasing complex waterproofing systems and applications
📊 Construction Industry SEO
Specialist SEO targeting architects, engineers and construction professionals
📝 Technical Content Marketing
Educational content that demonstrates waterproofing expertise and solutions
📢 Construction Industry PR
Media relations targeting trade publications and professional audiences
🎯 B2B Digital Marketing
Targeted campaigns reaching decision-makers in construction projects
Partner with the Leading Waterproofing Marketing Agency
Don’t trust your waterproofing company’s marketing to agencies that don’t understand your industry.
Newton Waterproofing’s contract renewal after achieving consistent results demonstrates the value of working with a specialist waterproofing marketing agency. With over 170 years of industry leadership, Newton recognises the importance of partnering with marketing experts who understand the complexities of the construction sector.
Contact our waterproofing marketing specialists:
- Phone: 01934 808132
- Online: www.purplexmarketing.com
- Strategy Consultation: Discuss your marketing requirements
For more information on how Purplex can increase your brand exposure, develop a new website, or implement a targeted PR and digital marketing strategy for your waterproofing business, get in touch today.
This entry was posted in Digital Marketing, Marketing Strategy, PR, Purplex News, Web Development
