Home Improvement Marketing: 30 Ideas for More Leads

August 18, 2025

In today’s competitive landscape, effective home improvement marketing is crucial for companies looking to stand out and attract new customers. Whether you’re a small local contractor or a large national brand, implementing the right marketing strategies can significantly boost your business growth. This comprehensive guide will explore 30 innovative marketing ideas specifically tailored for home improvement companies, covering everything from digital marketing tactics to traditional offline approaches.

1. Optimise for Local SEO and Answer Engine Optimisation (AEO)

Traditional local SEO remains important, but in 2025, you must also consider Answer Engine Optimisation (AEO). Platforms like ChatGPT, Perplexity, and Bing AI are shaping how homeowners search. To succeed, you need location pages, reviews, and structured data, but also conversational content that answers natural-language queries. For specialist support, see our SEO services.

Implement these strategies to improve your local search rankings:

• Claim and optimise your Google My Business listing
• Include location-specific keywords in your website content
• Create separate pages for each service area
• Encourage customer reviews on Google and other platforms

2. Leverage Social Media – TikTok and Instagram Reels

Homeowners increasingly look for inspiration on visual platforms. Short-form video dominates in 2025, with TikTok and Instagram Reels leading the way. Show off before-and-after projects, behind-the-scenes clips, and customer testimonials. For campaigns that drive measurable results, connect with our social media marketing team.

Focus on these platforms:

• Facebook: Share before-and-after photos, customer testimonials, and home improvement tips
• Instagram: Post high-quality images of your projects and use relevant hashtags
• TikTok: Create short-form videos showcasing transformations, quick tips, and behind-the-scenes content
• Pinterest: Build boards with inspiring home renovation ideas and design trends
• LinkedIn: Network with other professionals and share industry insights

3. Professional Video Marketing that Drives Enquiries

Use our in-house team to plan, film, edit and distribute video that wins work. We apply AI tools to speed up editing, add captions and produce platform-ready cuts without cutting quality. If you want a video that generates leads, speak to our video production team.

• Strategy and scripts: Storyboards built around your offers and FAQs.
• Shoot and direction: On-site filming, lighting and sound handled by us.
• Editing for every channel: Cuts for TikTok, Instagram Reels, YouTube Shorts and your website.
• Distribution and testing: Thumbnails, captions, UTM tracking and performance reporting.

What we produce: Before-and-after transformations, project walk-throughs, customer testimonial videos and short ad creatives for PPC and social.

Ready to turn video into leads? Talk to our video team or book a call today.

4. Content Marketing that Builds Authority

Content marketing positions your company as a trusted voice in the home improvement sector. To perform well in search results today, content must demonstrate E-E-A-T, Experience, Expertise, Authoritativeness and Trustworthiness. That means creating resources that go beyond surface-level tips and show genuine industry knowledge.

We help home improvement firms develop content strategies that attract leads and build reputation. The right mix includes:

• Blog posts: Regular, optimised articles on home renovation trends and practical advice.
• Infographics: Visual comparisons of materials, costs and techniques that homeowners find easy to digest.
• Guides and e-books: Downloadable resources such as “Planning Your Dream Kitchen Remodel” that double as lead magnets.
• Podcasts and interviews: Expert commentary on industry news and customer challenges.
• Case studies: Real examples showing how your projects deliver value, backed by data and testimonials.

If you want authority-building content that generates leads, our content marketing team will create and manage a strategy tailored to your business.

5. Implement Email Marketing Campaigns

Email marketing is evolving with AI. Behaviour-based triggers, segmented lists, and privacy-first practices mean you can reach the right customer at the right time. Send seasonal checklists, offer loyalty rewards, and share expert advice. Our email marketing campaigns deliver measurable ROI.

Try these ideas:

• Send seasonal home maintenance checklists
• Offer exclusive discounts to subscribers
• Share project spotlights and success stories
• Provide valuable home improvement tips and tricks

6. Utilise Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is no longer about manual bidding. Google’s Performance Max campaigns and AI-driven targeting deliver precision results. Target high-intent keywords like “double glazing installer near me” or “kitchen renovation specialist.” Our PPC management team will ensure you maximise every click.

Focus on these platforms:

• Google Ads: Target keywords related to specific home improvement services
• Bing Ads: Reach users who prefer Microsoft’s search engine
• Facebook Ads: Use detailed targeting options to reach homeowners in your area

7. Build Trust with PR, Influencers and Virtual Consultations

In 2025, homeowners expect both credibility and convenience when choosing a home improvement company. You can achieve this by combining effective PR campaigns with modern technology that makes it easier for prospects to engage with you.

Public Relations and Influencers: Media coverage, thought-leadership articles and collaborations with trusted influencers increase your authority and visibility. From lifestyle bloggers to industry experts, these partnerships build confidence in your brand. Our PR services are designed to put your company in front of the right audiences.

Virtual Consultations: At the same time, technology enables you to meet customers where they are. Offer flexible options such as:

• Video calls: For quick, no-obligation initial consultations.
• AR apps: To help customers visualise potential designs in their own home.
• Virtual showroom tours: Bringing your products and expertise directly into the homeowner’s living room.

Together, PR, influencer partnerships and virtual consultations strengthen trust and make it easier for customers to choose you.

8. Partner with Complementary Businesses

Build relationships with other businesses in the home improvement sector:

• Cross-promote with interior designers
• Collaborate with real estate agents
• Partner with home staging companies

9. Showcase Your Work on Houzz and Other Platforms

Utilise industry-specific platforms to display your portfolio:

• Create a comprehensive Houzz profile
• List your business on HomeAdvisor
• Maintain an up-to-date portfolio on your website

10. Implement a Referral Programme

Encourage word-of-mouth marketing with a structured referral system:

• Offer incentives for customer referrals
• Create referral cards for easy sharing
• Thank customers who refer new business

11. Host Home Improvement Workshops

Organise events to engage with potential customers and showcase your expertise:

• Conduct DIY classes for simple home repairs
• Host seminars on home renovation planning
• Offer virtual workshops on design trends

12. Leverage User-Generated Content

Encourage customers to share their experiences with your services:

• Create a branded hashtag for social media
• Run photo contests for completed projects
• Feature customer stories on your website

13. Optimise for Voice Search

As voice search becomes more prevalent, adapt your SEO strategy:

• Use natural language in your content
• Focus on long-tail keywords and questions
• Optimise for local voice search queries

14. Create a Mobile App

Develop a mobile app to enhance customer experience:

• Offer project tracking and updates
• Provide a gallery of design inspiration
• Include a feature for scheduling appointments

15. Utilise Remarketing Campaigns

Re-engage potential customers who have shown interest in your services:

• Set up Google Display Network remarketing
• Use Facebook Pixel for social media retargeting
• Create tailored ads for different audience segments

16. Offer Financing Options

Make your services more accessible by providing financing:

• Partner with financial institutions
• Advertise flexible payment plans
• Highlight financing options in your marketing materials

17. Participate in Home and Garden Shows

Showcase your services at local events:

• Design an eye-catching booth
• Offer on-site consultations
• Provide interactive demonstrations

18. Develop Case Studies

Create in-depth case studies to demonstrate your expertise:

• Highlight challenging projects you’ve completed
• Include before-and-after photos and videos
• Share customer testimonials within the case study

19. Implement a Customer Loyalty Programme

Encourage repeat business with a loyalty scheme:

• Offer discounts on future services
• Provide exclusive perks for loyal customers
• Create a tiered system based on customer spend

20. Utilise Influencer Marketing

Partner with home improvement influencers to expand your reach:

• Collaborate with DIY bloggers
• Sponsor content on popular home renovation YouTube channels
• Work with local interior design influencers

21. Create a Helpful Resources Section on Your Website

Develop a comprehensive knowledge base for homeowners:

• Include FAQs about common home improvement projects
• Provide downloadable guides and checklists
• Offer a glossary of industry terms

22. Leverage Local Media

Build relationships with local press and media outlets:

• Pitch story ideas to local newspapers and magazines
• Offer expert commentary for home improvement segments on local TV
• Contribute articles to regional lifestyle publications

23. Implement Live Chat on Your Website

Provide instant support to potential customers:

• Use chatbots for basic inquiries
• Offer live chat during business hours
• Integrate chat with your CRM system

24. Create Virtual Reality (VR) Experiences

Use VR technology to showcase your designs:

• Develop VR tours of completed projects
• Create VR mockups of proposed renovations
• Offer VR design consultations

25. Offer Seasonal Promotions

Align your marketing efforts with the changing seasons:

• Promote outdoor living spaces in spring and summer
• Focus on energy-efficient upgrades in autumn and winter
• Create holiday-themed renovation packages

26. Develop a Podcast

Share your expertise through audio content:

• Interview industry experts and satisfied customers
• Discuss home improvement trends and tips
• Share behind-the-scenes insights into your projects

27. Implement a Customer Feedback System

Continuously improve your services based on customer input:

• Send post-project surveys
• Encourage reviews on multiple platforms
• Address feedback promptly and professionally

28. Create a Branded Vehicle Wrap

Turn your company vehicles into mobile advertisements:

• Design eye-catching vehicle wraps
• Include your contact information and website
• Showcase before-and-after images of your work

29. Develop Strategic Partnerships with Suppliers

Collaborate with material suppliers for mutual benefit:

• Negotiate exclusive deals for your customers
• Co-host events or workshops
• Cross-promote each other’s services

30. Utilise Augmented Reality (AR) in Your Marketing

Implement AR technology to enhance customer experience:

• Create an AR app for visualising home improvements
• Use AR in print materials to bring designs to life
• Incorporate AR into your showroom experience

Get More Leads Using These Marketing Ideas

Implementing these 30 home improvement marketing ideas can significantly boost your company’s visibility and attract more customers. The key is to tailor these strategies to your business and apply them consistently, combining digital and traditional approaches to build a strong, trusted brand.

At Purplex Marketing, we specialise in helping home improvement companies develop and implement effective marketing strategies that generate leads and support long-term growth. Does this seem like too much to manage? Let our experts handle it.

Speak to our team today on 01934 808132, email us at grow@purplexmarketing.com, or contact us online to find out how we can help your business thrive in a competitive market.

About the Author – Martyn East

I’m an SEO Executive at Purplex, focused on website SEO optimisation that helps home improvement companies attract customers and grow sales. I combine audits, keyword strategy, and technical improvements with practical reporting. Learn more about our SEO services.

Connect with me on LinkedIn or explore more of my articles here.

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