Purplex MD talks business recovery for exclusive CAB webinar

July 13, 2020

Business recovery webinar insights were shared by our Managing Director, Andrew Scott, when he delivered an exclusive session for Council for Aluminium in Building (CAB) members. We discussed recovery in the fenestration sector, providing analysis of the fabricator, installer, and retail markets, supported by live data from over 150 companies we work with across home improvements and construction.

We shared an overview of the fabricator and installer market before taking a closer look at the retail sector, drawing on data from the 150+ companies in fenestration, home improvements and construction who partner with us.

He revealed that online search traffic for home improvements is continuing to rise rapidly, with interest from consumers at an all-time high in many cases, despite the impact of the coronavirus.

During the webinar, we highlighted that online search traffic for home improvements is continuing to rise rapidly, with consumer interest at an all-time high in many areas despite the coronavirus impact. This surge has generated a record volume of sales-ready leads, with our team passing more than 10,000 consumer enquiries in May alone across our customer network. While some caution remains in moving from lead to order, we are now seeing this gap close.

As Andrew explained:
“I was delighted to be the keynote speaker for CAB’s latest webinar. With lockdown relaxing, the recovery period starts now, and thanks to strong levels of searches and enquiries, the retail market is beginning to bounce back.

We don’t yet know if this is driven purely by pent-up demand or if it signals a longer-term trend, but with people now placing greater value on their homes and seeking to increase living space, the signs are positive.”

Justin Ratcliffe, CEO of CAB, added:
“On behalf of CAB I’d like to thank all the presenters. It was great to have Andrew as our keynote speaker, and members appreciated the up-to-the-minute information and market data that he was able to share.”

Since Andrew launched Purplex in 2004, after acquiring, building, and selling several businesses in the glass and glazing industry, we have grown into the industry’s leading full-service marketing agency. Today we work with ambitious installers, fabricators and suppliers, providing specialist teams in digital marketing, web design and e-commerce, PR and social media, and video production.

This entry was posted in Purplex News