So what? The one question to ask in marketing.

In marketing, your message is key whichever way you decide to get in front of your customers. There is one imperative question to ask yourself before starting any marketing activity – so what?

We are exposed to more than 5000 marketing messages a day.

How many of those do we remember? That is a lot for

Messaging needs to benefit the consumer for it to be meaningful.



In marketing, your message is key. However you deliver it to the customer, it needs to simply explain what you’re offering – online users have an attention span of just 8 seconds.

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