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The importance of PR in your marketing strategy
Specialist PR Services for Fenestration and Construction Companies
Our CEO, Andrew Scott, discusses why PR is a vital component of an effective marketing strategy for fenestration and construction companies.
Why Choose Purplex for Construction Industry PR?
The PR team has excellent relationships with key journalists in the fenestration and construction industry, and they can create a strategic mix of coverage to give you the edge over your competitors.
With industry knowledge and long-standing relationships with specialist print and online titles targeting architects, builders, installers, glaziers and other industry sectors, our PR team will successfully pitch key stories with professional photos and videos.
Our senior PR managers help you position your business in the way you want to be seen. They work with you to write the stories that shape perceptions, form opinions and influence behaviour – so you can achieve your business goals.
Our Construction PR Services
Strategic Media Relations
Our team works directly with specialist publications covering the fenestration and construction sectors, building relationships that deliver consistent editorial coverage for your business. We understand which stories resonate with industry journalists and how to present your news in a way that gets published.
Professional Content Creation and Copywriting
Our team of experienced writers and journalists can write engaging content for your direct marketing campaigns, case studies, white papers, industry reports, newsletters and blogs, to help position your business as an industry leader.
Brand Positioning and Reputation Management
We help you take control of how competitors, customers and prospects view your business through strategic content publishing. Your editorial coverage will be targeted and engaging, with a stream of messages that reinforce your core brand values and goals and help position your brand.
Building Trust in the Fenestration Industry
Trust is built over time through multiple touchpoints and relationship building. In the window and construction industry, PR is the most powerful way to provide news and information that creates a brand personality and positions your business as a trusted company.
Why Trust Matters for Double Glazing Companies
In a B2C market, double glazing and conservatory installers need to work harder than ever to build trust because the purchase is often a one-off transaction, competition is fierce, and the industry has a tarnished reputation – not helped by high profile failures such the recent Safeglaze fiasco and question marks surrounding some Insurance Backed Guarantees.
Strategic PR vs Lead Generation
One mistake many firms make is to confuse marketing with lead generation. You can’t build trust if your entire marketing strategy is focused on sales-ready leads. Building trust starts earlier in the process, before the homeowner is ready to buy.
When homeowners engage with your brand in a non-sales environment and have a positive experience, they are far more likely to buy from you when they are in the market for home improvements.
That’s not to say lead generation isn’t important; it is crucial. But to build trust and ultimately to build a successful, sustainable and valuable company, you need a marketing strategy that creates a trusted brand alongside a robust lead generation strategy.
Integrated Marketing Approach
We will ensure your PR strategy is echoed across your marketing channels for a consistent brand voice. This integrated approach means your PR coverage works alongside your other marketing activities to create a stronger overall impact.
Industry Expertise You Can Trust
Our understanding of the fenestration and construction industries means we know which publications your customers read, what stories journalists want to cover, and how to position your company news for maximum impact.
We work with specialist print and online titles that reach architects, builders, installers, glaziers and other key industry professionals, ensuring your message reaches the right audience through the right channels.
Get Started with Professional PR Services
Ready to build trust and credibility for your fenestration or construction business? Our experienced PR team can help you develop a strategic approach that delivers real results.
For more information about our specialist construction industry PR services, call 01934 808132 or get in contact below.
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