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The Rising Importance of Social Advertising for Modern Businesses
As digital marketing evolves, social advertising has become the cornerstone of successful online campaigns. The exponential growth in social advertising spend – reaching $84 billion globally by 2019 – reflects its undeniable effectiveness for businesses across all sectors. Understanding how social advertising works and why it delivers superior ROI compared to traditional advertising methods is essential for any business looking to thrive in today’s competitive marketplace.
Why Social Advertising Has Become Essential
Over the last couple of years, we’ve seen the average time spent on social media apps rising by 45% since 2012.
The main reason for this? Popular platforms, such as Facebook, aiming to put the ‘social’ back into ‘social media’ by prioritising content from friends and family over pages and company profiles.
The Shift in User Behaviour
From 2012 to 2019 the average time on social media has increased from 1h30mins to 2h23mins. This dramatic increase in engagement time creates unprecedented opportunities for businesses to reach their target audiences through strategic social advertising campaigns.
Algorithm Changes Drive Paid Strategy
After the latest algorithm updates, social advertising has become even more of an essential element of our social media marketing strategy. Organic reach for business pages has declined significantly, making paid promotion necessary to achieve meaningful visibility.
The Scale and Opportunity of Social Advertising
By the end of 2019, it was reported that advertisers had spent $84 billion on social ads worldwide. Luckily, individual advertising doesn’t call for such extreme budgets. A little can go a long way with a great return.
Advanced Targeting Capabilities
Advanced targeting allows advertisers to identify and locate their ideal consumer with unprecedented precision. Modern social advertising platforms offer targeting options including:
- Demographic targeting – Age, gender, location, education level
- Interest-based targeting – Hobbies, preferences, online behaviour
- Behavioural targeting – Purchase history, device usage, travel patterns
- Custom audiences – Retargeting website visitors and existing customers
- Lookalike audiences – Finding new customers similar to your best existing ones
Increasing Conversion Rates
As consumers become more comfortable with making enquiries and purchases via social media, these ads are seeing increased conversion rates. The integration of shopping features directly within social platforms has streamlined the customer journey from discovery to purchase.
Market Saturation Concerns Addressed
Is the Social Media Market Saturated?
If you think the social media advertising market sounds too saturated and increasingly competitive, fear not! Facebook has reported on economies of scale in 2019, with the average price of an ad decreasing by 6% whilst the overall impression rate increased by 37% – a win-win for advertisers all round!
Why Competition Actually Benefits Advertisers
Increased competition has driven platform innovation, resulting in:
- Better targeting tools and audience insights
- More sophisticated ad formats and creative options
- Improved measurement and attribution capabilities
- Enhanced automation and optimisation features
Social Advertising Trends and Future Developments
What to Look Out For in Modern Social Advertising?
Recent developments made by Facebook, Instagram and even LinkedIn indicate that social media is evolving to become the ‘modern day shop front’ with advertisers having new and exciting ad formats and a wider choice of ad placements to explore.
Mobile-First Advertising Strategy
Essential tip: Apply a mobile-first approach. Make sure all ads are mobile-friendly – 94% of ad revenue comes from mobile devices!
Mobile optimisation considerations include:
- Vertical video formats for Stories and Reels
- Thumb-friendly interactive elements
- Fast-loading creative assets
- Mobile-optimised landing pages
- Simplified conversion processes
Platform-Specific Social Advertising Strategies
Facebook and Instagram Advertising
Meta’s advertising platform offers the most sophisticated targeting and creative options, making it ideal for businesses of all sizes seeking to reach specific audiences with tailored messaging.
LinkedIn Advertising for B2B
LinkedIn’s professional focus makes it particularly effective for B2B social advertising, offering unique targeting based on job titles, company size, and industry sectors.
Emerging Platform Opportunities
New social platforms continue to emerge, often offering early adopter advantages with lower competition and higher engagement rates before they become saturated.
🚀 Professional Social Advertising Services
Ready to harness the power of social advertising for your business?
Our social advertising specialists deliver:
📱 Social Advertising Strategy
Custom campaigns designed to reach your ideal customers effectively
🎯 Facebook & Instagram Advertising
Expert management of Meta advertising campaigns with proven ROI
💼 LinkedIn Advertising Management
B2B focused campaigns targeting decision-makers in your industry
🎨 Creative Development
Compelling ad creative optimised for mobile and social formats
📊 Performance Analytics & Optimization
Data-driven optimization to maximise your advertising investment
Get Started with Professional Social Advertising
Don’t let your competitors dominate social media whilst you struggle with ineffective advertising approaches.
With $84 billion being spent on social advertising globally, businesses that fail to invest in professional social advertising management risk being left behind in an increasingly competitive marketplace.
Transform your social advertising strategy today:
- Phone: 01934 808132
- Email: grow@purplexmarketing.com
- Strategy Session: Book your social advertising consultation
Join the businesses already benefiting from professional social advertising management and start seeing real returns on your social media investment.
This entry was posted in Marketing Strategy
