Instagram for Businesses: Why Companies Can’t Ignore This Platform in 2025

October 23, 2017

Instagram for businesses is a bit like putting your best windows in the shopfront. If you blank the display, people walk past and buy from the next place. Instagram is now one of the biggest places your buyers spend time online, so you need to show up there with proof of what you do.

Why Instagram for businesses matters now

Instagram has grown far beyond what it was in 2017. It now has around 3 billion monthly active users worldwide, according to Meta’s September 2025 update. In the UK, there are about 35.5 million Instagram users, which is just over half the population. That means your customers, specifiers, and trade partners are already scrolling.

For building products, home improvement, glazing, construction, property, and green tech, this matters because Instagram is a visual platform. People do not want a spec sheet first. They want to see what the finished job looks like.

What to post if you sell or fit products

Think about what customers ask you for in real life. Then show it on Instagram in simple, clear ways.

• Before and after jobs. New windows, doors, roofs, solar installs, and kitchens. People trust what they can see.
• Short clips of the work. A 20 second Reel of a fitting, a factory run, or a site check says more than a flyer.
• Close-ups of detail. Trims, seals, finishes, fixings. This is what quality looks like.

Keep your photos tidy and bright. If a job looks solid in person, make it look the same online.

How to turn views into real leads

You do not need a complex plan to start. You need the basics done well and often.

1. Set up your profile properly

Switch to a Business Profile so you can use Insights and ads. Instagram explains how in its own help centre. Add a clear bio, your service area, and a simple call to action like “Book a survey” or “Request a quote”.

2. Post consistently

One strong post a week beats five rushed posts in a day. Treat it like site work. Regular progress builds trust.

3. Use local ads when you want faster results

If you fit double glazing in Bristol or supply cladding in Birmingham, target people within driving distance. Show a real job photo and send it to your quote page. Small, local ads often bring better leads than broad targeting.

Mistakes that waste time on Instagram

These are the issues we see most with firms in your sectors:

• Posting only offers and sales messages.
• Ignoring comments and messages.
• Using stock photos instead of real jobs.
• Letting months pass between posts.

Instagram rewards active accounts. Your customers also notice when you go quiet.

Next Steps to Keep Growth Moving

Instagram for businesses works like a showroom on a busy road. You keep the display fresh, show real proof, and make it easy for people to take the next step. Start simple, post regularly, and back your best work with a short video. Then track what brings calls and do more of it.

Talk to Us About Growing Your Brand

If you want Instagram, social media or wider digital marketing to bring in steady leads, our team can guide you through strategy, content and targeted campaigns. For more information, contact us here, call 01934 808132, or email grow@purplexmarketing.com.

You Might Also Like to Read

Here are useful articles from the Purplex team that expand on digital marketing, social media and content strategy for ambitious businesses.

• The Beginner’s Guide to Social Media – A simple breakdown of social platforms and how companies can use them for leads and brand reach.
• How to Get Your Business Hashtag Trending on Twitter – Practical ways to use hashtags to increase visibility and join industry conversations.
• What Is Link Building and Why Do You Need It? – A clear look at link building and how it supports rankings and authority.
• Marketing Technology Explained – A straightforward explanation of modern marketing tools and how they support content and campaigns.

About the Author – Martyn East

I manage SEO and content strategy at Purplex, supporting companies in home improvement, construction, glazing and manufacturing. My work focuses on clear content, better search visibility, and steady lead growth. To improve your digital performance, speak to our SEO services team.

Connect with me on LinkedIn or read more of my articles: view all posts.

This entry was posted in Digital Marketing