Proven marketing strategies for your construction company
Construction marketing may seem like a difficult task but there’s a whole range of marketing strategies that can be utilised.
We’ve explored some of the proven marketing strategies that can be used to help a construction company thrive. From creating a solid content marketing plan to developing a digital marketing strategy, you’re sure to find a host of tips to help your construction company succeed – so read on!
What does a marketing strategy look like?
Marketing is fundamental for any construction company. Each organisation should have a comprehensive marketing strategy that includes a list of goals, target markets and key metrics to help to increase sales and attract new customers.
A construction marketing strategy ensures that every marketing activity is aligned and designed to achieve one clear objective, typically reaching prospective customers.
Creating a marketing strategy
Although marketing your construction company can seem like a daunting task, with the right strategy in place it can be incredibly effective and rewarding.
When it comes to creating a marketing strategy, the most important thing is to be clear on which marketing techniques or channels will successfully reach your target market.
Once you’ve identified the appropriate marketing channels to use, the next step involves creating informative and engaging content that appeals to your target market. Remember to make sure your content is unique and promotes your company in a positive way.
Popular marketing strategies
Working in a competitive industry, construction companies must stay ahead of their competition to stay afloat. A great way to do this is by adopting a number of effective marketing strategies that have been proven to generate fantastic results.
The most important thing to remember is selecting a marketing strategy that works best for your construction company and target audience.
Whether it includes content marketing, search engine optimisation (SEO) or social media marketing, a successful strategy should also track performance so that adjustments can be made as needed.
Adopting a proven marketing strategy will increase the chances of your construction company holding a strong position in the market.
1: Social media marketing
Social media marketing is an incredible way to connect with customers and build relationships. From Facebook to Instagram, TikTok and Twitter, there’s a range of social media channels available. So, it’s important to understand which platforms your target audience use most often to guarantee your social media campaigns are successful.
Once a campaign has been set up, it’s important to measure its progress by tracking likes, shares and comments on posts as well as interactions on forums or social groups related to your business. This way, you’ll be able to identify what type of posts engage your target audience the most to generate clicks and leads.
2: Search engine optimisation/Pay per Click
Construction marketing Search engine optimisation (SEO) and pay per click (PPC) are two very effective marketing strategies that can help improve online visibility of your construction company.
SEO is the process of reviewing your website to make sure it ranks highly on search engines like Google. By doing this, you increase the chances of people finding and clicking on your website content. This will lead to more people regularly visiting your website and will therefore increase the number of potential customer leads.
Whereas, pay per click is the use of online advertising to generate leads. In simple terms, PPC essentially means advertisers pay for every click-through to their website.
Designed to drive traffic to a website, these adverts are created and managed via online platforms like Google Ads and Microsoft (Bing) Ads.
It can be an incredibly effective tactic for building brand awareness and creating new business opportunities.
Although the two tactics have their differences, they are both forms of search engine marketing, and help to strengthen a company’s lead flow. When done correctly, they can also double a construction company’s online presence for relevant search queries.
With a clear strategy in place, SEO and PPC can increase website traffic, create a greater chance for conversions and lead generation, ensure more consistent ranking and add credibility to a website.
While many construction businesses may look at adopting each method individually, the benefits of incorporating both into your marketing strategy are far more rewarding.
Take find out more take a look at our SEO and PPC blog post.
3: Email marketing
Another fantastic strategy to consider is email marketing. It is a great way to connect with existing and prospective customers, providing them with a range of valuable content.
You can use it to build relationships, offer new products or services, and update customers on your latest company news.
The key ingredients for a successful email campaign include a fantastic design, interesting content and a quality data list. Combine all of these things and you’ll be sure to create an impressive email marketing campaign.
4: Content marketing
A comprehensive content marketing strategy is an effective way to not only attract new customers but also spread the word about your construction company.
Producing high-quality digital content, like website blogs, and more traditional press releases regularly, is a fantastic way to engage with prospective customers.
Always remember to write in a style that’s easy to understand and share useful, practical information that will immediately appeal to your target market.
5: Video marketing
Video is a powerful marketing technique that will help you to connect with your target market. From demo videos showcasing how your product works to case study and customer testimonial videos featuring happy, loyal customers, video is a great way to engage and educate your customers and clients better than ever before.
Research shows that video accounts for 11% of all content uploaded to Facebook, and amasses eight billion views daily, while it’s estimated that one billion hours are clocked up daily watching video content on YouTube.
The benefits of attention-grabbing video marketing are endless – so make sure you move fast to incorporate video content into your digital marketing strategy now and stand out from the crowd.
Benefits of a successful construction marketing strategy
Creating construction marketing strategies can seem like a hard thing to tackle but the benefits are certainly worth the investment.
A successful marketing strategy for construction companies will attract new customers, boost sales, improve your company’s reputation and increase brand awareness among your target audience.
Keep in mind that marketing is a long-term process so be patient and keep at it!
Construction marketing experts
As a construction marketing agency, we have the knowledge and experience to help improve brand awareness and generate new leads for your construction company.
From creating a comprehensive strategy to selecting the most appropriate marketing tactics to use, we’ve got you covered. See the difference that effective marketing can make for your business and get in touch today. We can start planning your marketing strategy together.