5 tips for construction marketing that drives growth
Marketing is one of the most important aspects of any business because it not only helps to drive business growth, but it also raises brand awareness and improves the reputation and credibility of an organisation. In this article, we’re going to take a closer look at marketing, exploring five marketing tips that can be applied to any business operating within construction. By understanding these strategies and using them effectively, you’ll successfully raise awareness of your company within the construction industry.
Why is marketing important in the construction industry?
In the construction industry, marketing is an incredibly important tactic to help reach and engage with new customers. It is critical to growing your business. By taking the time to create a comprehensive marketing strategy for your construction company, which utilises a range of tactics, businesses will be able to successfully generate new leads and achieve growth within construction.
Growth marketing strategies for the construction industry
From digital marketing to more traditional techniques, there’s a wide range of growth marketing tactics that can be used to help raise awareness of a brand. Some of the most popular include content creation, social media management, email campaigns, public relations and search engine optimisation (SEO).
Construction companies should have a clear marketing strategy that engages with a target audience on multiple levels. It should include a mix of marketing tactics – from social media marketing to public relations – to help create a lasting impression with prospective customers. By investing in growth marketing strategies, you’ll be in a fantastic position to take your business to the next level. Here are five top construction marketing tips which can help to drive real growth within your business:
Always remember to be creative! This doesn’t necessarily mean just coming up with new and innovative ideas, it means testing different marketing strategies and finding the one tactic that will reach and engage your target audience. Consider using video content for your website or for social media campaigns shared on popular platforms like Facebook, Twitter, LinkedIn and Instagram. Shooting high-quality videos that feature some of the key players from your organisation can be an incredibly powerful technique to capture your customer’s attention. Creativity is a key ingredient for marketing.
Tell a good story
Storytelling is one of the most effective marketing tools available. It helps you to share key messages about your business which leads to increased trust and loyalty with your target audience. From drafting a press release, thought leadership piece or website blog, there’s a number of ways to effectively tell your story and showcase your brand.
Whether you produce a piece of content every day or every week, don’t forget to make sure that your key messages are consistent online, on social media or in the press. This helps to not only create a better customer experience but also builds credibility, reputation and brand trust. Create interesting content that engages your audience and also consider using imagery to boost interaction as a picture is worth a thousand words.
Have a clear goal
Having a clear goal is important when it comes to growth marketing and marketing your business. Without one it becomes increasingly difficult to create a clear strategy because there’s no clear end goal. So, make sure you clearly understand what you’re looking to achieve through your marketing activity.
A great place to start is by identifying and understanding your target audience so you can work out which marketing tactics should be used to successfully reach them. Then you can explore what key messages you should be communicating to raise awareness of your brand and generate new leads. Construction companies with a clear goal and strategy that ties everything together neatly are far more likely to achieve their goals because the objective was clear from the start.
Improve online visibility
Digital marketing methods have become increasingly popular in recent years and are a fantastic way to improve your online visibility. From social media to construction marketing SEO and pay per click (PPC), there’s a whole host of digital tactics that can help to boost your construction company’s online presence. While SEO blogs can help your company to rank higher in search engines (like Google), social media can strengthen brand engagement while simultaneously generating quality leads and growing your revenue. When done right, each digital tactic is a great way to help you stay ahead of the competition!
Make sound investments
Marketing budgets can be costly so it’s important you work with a specialist construction marketing agency who can support you with the development of a clear and comprehensive marketing strategy. At Purplex, we will be sure to point you in the right direction and give you a clear steer on which tactics will not only get the best results but will also help to achieve your business growth goals and objectives.
Our team of marketers have years of experience developing and implementing comprehensive growth marketing strategies for companies operating within the construction industry. From social media, digital marketing, video production, graphic design, web development and public relations, we offer a full roster of services to guarantee prospective customers will recognise and trust your brand, resulting in new leads and business enquiries.
Marketing experts for the construction industry
Both digital and traditional marketing are fundamental for companies operating within the construction industry so what are you waiting for? Get in touch today to find out more about how we can support you to start marketing your construction business in the right way.