Purplex launch ‘BuildOn.Different’ campaign

February 23, 2016

Construction Marketing Agency Launches BuildOn.Different Campaign

Construction and glazing marketing specialists Purplex have launched a new advertising campaign ‘BuildOn.Different’ to highlight the need for companies to stand out from the competition in today’s fast-paced business world.

Why Construction Companies Need Different Marketing Approaches

Developing a product range, service offering or other USPs that set your business apart from other suppliers is crucial, while it’s more important than ever to be different in your marketing, says Purplex commercial director Sam Cross.

“Over the last few years B2B and B2C marketers have faced a bewildering number of changes both in marketing channels and tools, and in customer behaviour. Traditional, proven marketing strategies have become less effective; yet the latest social channels, mobile marketing and online activity require inordinate levels of time and effort” – Sam Cross, commercial director

The Challenge of Modern Marketing

Customers today are bombarded with more messages and content than ever before; they are checking their mobile phone while flicking through a magazine and watching TV in the background. Marketing has to be more effective than ever, and the key to this is standing out – be different.

But how can companies manage an effective marketing campaign with the explosion of marketing channels and platforms that customers are using every day?

The BuildOn.Different Campaign

The ‘BuildOn.Different’ advertising campaign uses a visual of a window cross section made out of orange plastic building blocks, and will be used extensively in print and online.

This campaign reflects the core philosophy that construction and glazing companies must differentiate themselves through both their products and their marketing approach to succeed in competitive markets.

Solutions for Construction Marketing Challenges

Working with Marketing Specialists

Trying to do it all yourself is almost impossible. That’s why more and more companies are working with external marketing agencies to support their internal team, or choosing to outsource it altogether.

Full Service Construction Marketing

For companies that want to ‘BuildOn.Different’, Purplex is a full-service construction marketing agency with specialists in:

• PR and Communications 
• Social media
• Design & Branding
• Web development
• Search Engine Optimisation Solutions
• Filming & Video Production

All these services work seamlessly together to create integrated marketing campaigns that help construction companies stand out from their competitors.

Key Marketing Insights for Construction Companies

The BuildOn.Different campaign highlights several important considerations for construction and glazing businesses:

Traditional Marketing Limitations

As Sam Cross explains, traditional marketing strategies have become less effective as customer behaviour has changed. Companies need to adapt their approach to remain competitive.

Multi-Channel Customer Behaviour

Modern customers consume content across multiple channels simultaneously, making it essential for marketing messages to be distinctive and memorable to cut through the noise.

Resource Requirements

The complexity of modern marketing channels means that effective campaigns require significant time, expertise and resources that many companies struggle to provide internally.

About the BuildOn.Different Philosophy

The campaign name reflects Purplex’s belief that construction companies must build their businesses on different foundations – not just different products or services, but different approaches to reaching and engaging with their customers.

This philosophy recognises that in saturated markets, companies that follow conventional marketing approaches will struggle to stand out and attract new business.

Getting Started with Different Marketing

The BuildOn.Different campaign demonstrates how construction marketing specialists can help businesses develop distinctive approaches that cut through market noise and deliver results.

By working with experienced marketing professionals who understand the construction industry, companies can focus on their core business while ensuring their marketing efforts are both effective and efficient.

This entry was posted in Purplex News