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Purplex strengthens relationship with Google and Facebook
Google Partner Agency Strengthens Digital Marketing for Construction Companies
Purplex Marketing, a certified Google Partner agency, has strengthened its relationship with Google to help companies in the construction and glazing industry generate more leads online. As a specialist Google Partner agency, Purplex provides dedicated paid search (PPC), display network and social media marketing for trade, commercial and retail suppliers across the UK.
Why Choose a Certified Google Partner Agency?
Working with a certified Google Partner agency provides construction companies with direct access to Google’s expertise and latest advertising technologies. This partnership status demonstrates our proven track record in managing successful PPC campaigns and staying current with Google’s best practices.
Our Google Partnership Benefits
Adi Day, Digital Director at Purplex, explained the advantages of this enhanced partnership:
“We now manage over £1million a year of PPC advertising spend, so working directly with the Google HQ team in London helps us gain maximum results for our clients.”
This direct relationship with Google’s London headquarters team enables us to:
- Access beta features and new advertising tools before general release
- Receive priority support for campaign optimisation challenges
- Stay ahead of algorithm changes and best practice updates
- Leverage advanced targeting options for construction industry campaigns
Facebook Advertising Expertise for Construction Businesses
Beyond our Google Partner agency status, Purplex has also expanded its social media advertising capabilities, particularly through Facebook’s dedicated partner programme.
Strategic Social Media Advertising
Adi explains the importance of social media in modern construction marketing:
“Having a strong social media presence is now crucial to a brand’s success. We already manage the social media strategy for many companies across the window industry, but dedicated paid-for advertising across channels such as Facebook, Twitter and LinkedIn generates tens of thousands of additional impressions and a significant volume of sales leads.”
Targeted Campaign Development
Our digital specialists work closely with a dedicated Facebook account manager to help advertisers build highly targeted campaigns based on in-depth data from Facebook users. With over 50% of the UK population using Facebook every day, mainly on their mobile phone, it enables advertisers to engage with new customers wherever they are.
The targeting capabilities extend beyond consumers, reaching business contacts when they are outside ‘work mode’, which can significantly increase response rates for B2B construction companies.
Campaign Strategy and Implementation
We develop both offer-led and content-led campaigns, including video, case studies, white papers and infographics, depending on the specific campaign objectives and target audience requirements.
Proven Performance Results
Our comprehensive digital marketing approach delivers measurable outcomes. Adi continues:
“Digital marketing requires highly specialist skills and using an agency with the experience and resources is essential. We are currently generating millions of website and social media impressions and over 10,000 sales leads a month.”
The Importance of Specialist Digital Marketing
Construction and glazing companies face unique digital marketing challenges that require industry-specific expertise. Generic digital agencies often struggle to understand the technical products, longer sales cycles, and seasonal demand patterns that characterise this sector.
Construction Industry Expertise
Our experience working exclusively with construction, glazing, and home improvement companies means we understand:
- How to explain technical products in accessible language
- The importance of local targeting for installation services
- Seasonal marketing strategies that align with peak demand periods
- Compliance requirements for home improvement advertising
Digital Marketing Services from Our Google Partner Agency
Specialist Digital Marketing for Construction Companies
Ready to work with a certified Google Partner agency that understands your industry?
Our comprehensive services include:
🎯 Google Ads & PPC Management
Certified Google Partner expertise managing £1M+ annual spend
📱 Facebook & Social Media Advertising
Targeted campaigns generating thousands of quality leads monthly
📊 Digital Marketing Strategy
Industry-specific campaign planning and optimisation
🎨 Creative & Content Development
Professional ad creative that converts construction prospects
📈 Performance Analytics & Reporting
Transparent reporting on leads, conversions and ROI
Start Generating More Leads Today
Don’t let your competitors dominate online whilst you struggle with ineffective digital marketing.
As a certified Google Partner agency with proven expertise in the construction industry marketing, we deliver the specialist knowledge and resources your business needs to succeed online.
Contact our Google Partner agency team:
- Telephone: 01934 808132
- Online Enquiry: Get in touch here
- Email: info@purplexmarketing.com
Join the construction companies already benefiting from our Google Partner agency expertise and start generating quality leads online.
This entry was posted in Digital Marketing
